For a limited time your gift can go 2X as far.

Dear John, In some way, shape or form, Alzheimer's disease has touched the life of you or someone you know. No one can escape its shadow. When it comes to fighting Alzheimer's, we can all make a difference — especially now, while your gift can make 2X the impact during our $50,000 100-Hour Match Challenge. Please give now: Even in this short time, the power of our $50,000 100-Hour Match Challenge means your gift can impact millions of people. Your gift will help us be there for families facing the daily challenges of Alzheimer's, to ensure they receive the support they need — around the clock — through services like our 24/7 Helpline (800.272.3900). Your gift will also help us advance global, cutting-edge research in pursuit of methods of treatment, prevention, and ultimately, a cure. John, we have less than 64 hours to reach our $50,000 100-Hour Match Challenge, which will help provide care and support for the millions impacted by this disease and advance research. If we all give what we can, we'll raise the full amount and every gift can be matched. That is the power of working together, the power of our community — and the power of your generosity. Bob Thistle, who's dedicated to advancing Alzheimer's research, has generously offered to match all gifts in honor of his late foster brother, Jack, up to $50,000 — but only if we can raise the same amount by midnight October 11. Right now, your generous gift can have twice the impact on our efforts to provide care, support and research to all those whose lives have been affected by Alzheimer's disease. I'm hoping I can count on you to help us meet our $50,000 100-Hour Match Challenge and further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. By joining with us now, you'll help to educate and raise awareness to grow our understanding of the disease. You'll be an advocate for the needs and rights of everyone facing Alzheimer's. And you'll help to advance crucial research in more than 590 best-of-field studies. Your gift today can go 2X as far on behalf of the more than 5 million Americans living with Alzheimer's, as well as their 16 million compassionate, unpaid caregivers, who so often turn to us for support, resources and community. Please do all you can to help. Right now, every hour counts because Alzheimer's doesn't quit and neither do we. We have less than 64 hours to go to achieve our $50,000 100-Hour Match Challenge. I'm asking you to make your first gift now, before this opportunity ends. Thank you. Sincerely, Donna McCullough Chief Field and Development Officer P.S. We don't have much time left to meet our $50,000 100-Hour Match Challenge and make TWICE the impact on the fight to end Alzheimer's. If everyone who reads this email gave just $16 right now, we could raise the full match amount immediately. We can't do this without you. Please make your gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.