Health, cost, and desire to escape addiction drives young people to quit vaping

Truth Initiative

Oct. 8, 2020

Health, cost, and desire to escape addiction drives young people to quit vaping

A new Truth Initiative® study published in Addictive Behaviors finds that more than half – 50.9% – of youth and young adults enrolled in This is Quitting cited health concerns driving them to quit. The study also highlights the diverse experiences that motivated young e-cigarette users to quit in their own words and shows that health concerns were just one motivation to put their vapes down for good.

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Attorneys general call on Hollywood creative guilds to take action on tobacco imagery in streaming shows and networks

On Monday, the National Association of Attorneys General took critical action to protect our nation’s youth from the threat of nicotine addiction by urging five Hollywood creative guilds to "protect young audiences from tobacco use" by limiting its exposure in streaming shows. Their letter also cites Truth Initiative research from the third annual While You Were Streaming Report.

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APPLY TODAY: truth® Community Leader applications are live

truth is looking for passionate and dedicated leaders in the Washington, DC and Atlanta, GA area to engage, train and mobilize youth and young adults to push forward the movement to fight for social justice and end smoking for good. Young people with a demonstrated ability to motivate and inspire their peers to make change in their communities are encouraged to apply!

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Is smoking-related stigma influencing employer benefit offerings?

As employers finalize benefits for 2021, protecting employee health is a top concern. One factor influencing benefit decisions that isn’t on many employers’ radar – and should be – is smoking-related stigma. With a proven, evidence-based resource like the EX® Program, employees and members will have the compassionate accountability they need to overcome this tenacious addiction and quit for good.

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