For only 100 hours your gift can go twice as far.

Dear John, Sometimes we think we have all the time in the world. It's not the minutes and hours themselves that matter, though. It's what we do with them — how we use them to shape our lives and the world around us. Today, I'm delighted to share a special opportunity to use the next 100 hours — until midnight on October 11 — to achieve TWICE as much for the more than 5 million people living with Alzheimer's disease, their 16 million caregivers and future generations. Bob Thistle, a longtime supporter in the fight to end Alzheimer's disease, has issued a match challenge. He has agreed to donate $50,000 to accelerate Alzheimer's research in honor of his late foster brother, Jack — but only if we can raise the same amount in 100 hours. What can you do in the next 100 hours that can have long-lasting impact? Please make a gift to provide urgently-needed care and support and advance critical research, while it can be doubled, up to $50,000, to help lead the way in the fight to end Alzheimer's. John, this is a very exciting opportunity to help make an incredible impact for millions of people in a very short time. This $50,000 Match Challenge opportunity only lasts for 100 hours, and the clock is ticking. We've made great strides towards our vision of a world without Alzheimer's and all other dementia. But we are not finished. I hope you'll take advantage of this extraordinary opportunity to be a part of our $50,000 100-Hour Match Challenge, while your first gift today can have twice the impact. YES, I want to be part of the $50,000 100-Hour Challenge. By making your first gift to join with us today, you'll help to provide care and support for individuals and families affected by Alzheimer's and other dementia, educate and raise awareness to grow our understanding of the disease, advocate for the needs and rights of everyone facing Alzheimer's and advance research toward methods of treatment, prevention and, ultimately, a cure. Any gift you make now can make twice the impact and support our vital mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. By combining contributions from caring friends like you with this matching gift, we can raise a total of $100,000 in only 100 hours. The difference this can have on families impacted by Alzheimer's will be extraordinary. When you make a gift, you help to serve millions of families nationwide who are facing Alzheimer's. We're here for everyone who needs us 24/7, through our free Helpline (800.272.3900) and alz.org, where you can find care consultation, resources and local referrals for support. Your generosity also helps us to further our commitment to accelerate global Alzheimer's research, including the exploration of novel treatment strategies for potential drug and non-drug interventions. Your support makes all of this possible. And right now, your gift can go 2X as far. But there are only 100 hours to achieve this urgent $50,000 challenge goal. Please make your gift now while your generosity can be matched up to $50,000. Sincerely, Donna McCullough Chief Field and Development Officer P.S. The countdown has begun, and we need your help to raise $50,000 in the next 100 hours to support our vision of a world without Alzheimer's and all other dementia. We can't reach this goal without you. Please make your gift today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.