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Arena Community,
As the pandemic wages on, reaching voters online is mission-critical to winning elections. But, figuring out which digital platforms to use can be tricky. And most reviews are not written with a campaign context in mind.
As the new Digital Director for Arena, I’m thrilled to share with you ACRONYM's Paid Media Tool Assessment and ACRONYM's Digital Tools Assessment, powered by Arena. |
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Our Toolbox contains more than 50 tools to help campaign staff and candidates level up their skills. Our two newest tools help campaigns answer questions like which peer-to-peer texting platform is best for their budget or when is the right time to run Snapchat ads. Head over to our site to check them out. |
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Use the Paid Media Tool Assessment to understand the pros and cons of each digital ads platform, who you can reach, and what it might cost to run ads. It helps you answer questions like which platforms are best for persuasion and which platforms are best for raising money. |
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The Digital Tools Assessment goes beyond the sales pitch and evaluates tools through the lens of an organizing team. Easily filter by tool type or cost to compare tech and decide what’s best for your campaign. From relational organizing tools to email platforms, you can compare and contrast 72 different digital organizing tools. |
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One of the most valuable resources on a campaign is time. These assessments help campaign staff save time, be more strategic, and focus on talking to voters.
Check out the assessments and share them with anyone who might find them useful.
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If you've saved your payment information with ActBlue Express, your donation will go through immediately: |
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Debra Cohen Arena, Digital Director |
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