New study: Only 3% of adult smokers used JUUL to quit in past year

Truth Initiative

Oct. 1, 2020

New study: Only 3% of adult smokers used JUUL to quit in past year

Contrary to JUUL’s claims that their target audience are adult smokers, new research shows only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit method. The research underscores how few adult smokers in the U.S. are using e-cigarettes to quit, while millions of young people continue to vape.

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16 higher education institutions pledge to go tobacco/vape-free through college program

Fourteen colleges and universities and two college systems were awarded grants from Truth Initiative® to adopt a 100% tobacco/vape-free policy, a move that will protect more than 241,000 students and 36,000 faculty and staff.

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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

Sales of menthol e-cigarettes increased by almost $60 million, and its market share more than doubled since its exemption from FDA’s guidance around the removal of non-menthol-flavored cartridge-based e-cigarettes in January 2020, according to a Truth Initiative® analysis. These data show that menthol has effectively replaced mint – which was previously one of young people’s favorite flavors – after it was exempted from federal restrictions that removed only some flavored e-cigarettes from the market.

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What healthy lungs and emotional wellness have in common

Many tobacco users participating in the EX Program – 79% – are worried about their current health and 72% say future health concerns are what’s prompting them to quit. To kick off October’s Healthy Lung Month and Emotional Wellness Month, the EX Program sheds light on tobacco use and its impact on the lungs and emotional wellness.

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This week in tobacco policy news

New Jersey – The legislature passed a budget package that did not include the $1.65 increase in the cigarette tax proposed by Gov. Murphy. New Jersey has not increased its cigarette tax since 2009.
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Santa Clarita, California – The city council approved extending the ban on new sales of flavored-tobacco products citywide by an additional 12 months, or until the recent passing of a statewide bill to ban the sale of tobacco products goes into effect.
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