This wasn't the message I hoped to send you today, John, but I have to be completely transparent:

As of 1 p.m., our party is still tracking behind on our final quarterly fundraising goal of this election.

As a crucial member of this team, it's important that you always know the truth about where our party stands -- which is why I need you to know we're in danger of falling short of our quarterly fundraising goal if we don't pick up the pace in the next few hours. But here's the good news, John: We still have a chance to catch up if just 22 more people from Washington chip in before midnight.

If you can, please contribute $7 to help our party close the gap on our quarterly fundraising goal before midnight. We only have hours left, but if every person reading this email pitched in, we could get back on track immediately.

Our fundraising team considers two important factors when calculating our quarterly fundraising projections: The number of past DNC donors who will donate again before the month ends, plus the number of new donors who will rise to the occasion and chip in for the first time. That means that, as someone who has yet to make their first donation of this year, your contribution today is an important part of reaching our final quarterly goal before November 3.

Right now, if 22 more people like you from Washington make a donation, we can stay on track and reach our goal together. I know we can count on you, so I have to ask one more time before midnight:

Will you contribute $7 to the DNC ahead of tonight's end-of-quarter deadline?

Your dedication to our party doesn't go unnoticed, and I just want to say it one more time: Thank you for all that you do.

Joe

Joe Smolskis
Chief Financial Officer
Democratic National Committee

P.S. Every fundraising deadline is important for our party -- but I mean it when I tell you there is more at stake than there ever has been before. If your budget allows, please rush a last-minute $7 donation to help close the gap on our quarterly fundraising goal.

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