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Dear John,

LAST MONTH, WE LAUNCHED OUR APPEAL FOR SUPPORT TO COMMISSION OUR OWN
INDEPENDENT RESEARCH ON POPULATION FUTURES, with a generous pledge of
half the funds needed on condition we secure match-funding.

So far, donations from our Members and Supporters total more than £17,000
(including Gift Aid) and we are grateful to everyone who has already
contributed to make the research possible. However, if we can increase that
total to £25,000, your collective support will make a significant
contribution to the match-funding we need. WILL YOU HELP US GET THERE? 

Donate [3]

This LANDMARK RESEARCH will evaluate the feasibility of achieving a
population future at (or ideally, below) the United Nation’s (UN) low
projection of 7.3 billion by 2100 – one that ensures a good quality of
life whilst respecting our planet’s environmental limits.

Population Matters (PM) will collaborate with leading academics at the
University of Cambridge’s Centre for the Study of Existential Risk [4] to
offer A CREDIBLE VISION for a PRACTICAL TRANSITION to a SUSTAINABLE FUTURE.
The Centre was co-founded by Astronomer Royal, Lord Martin Rees and is
Chaired by our Patron, Sir Partha Dasgupta.

A leading economist, Sir Partha has recently led a comprehensive global
review of the link between BIODIVERSITY AND ECONOMIC GROWTH, and featured
in the BBC One production of Sir David Attenborough's latest film
documentary, 'Extinction: The Facts [5]'. He highlighted the fact that:
“40 YEARS AGO PEOPLE IN THE UK CONSUMED A GOOD DEAL LESS. BUT THERE IS NO
EVIDENCE THAT WE WERE UNHAPPIER THEN.” This suggests that there is an
opportunity to rebalance our behaviours and ensure GOOD QUALITY OF LIFE
FOR ALL - for the benefit of people and our one planet.

There is AN URGENT NEED for us to explore and understand all the factors
shaping our potential global futures and what the implications are for our
lives. That’s why our work with the Centre is so important. The research
will assess the FULL RANGE OF DRIVERS OF POPULATION CHANGE and identify
ETHICAL, EQUITABLE, PROGRESSIVE POLICY MEASURES to promote our most
beneficial population futures (and avoid the most damaging). We want to
demonstrate that the UN’s low 2100 projection is achievable through
ETHICAL, PRACTICAL SOLUTIONS that are underpinned by policy and behaviour
change.

TOGETHER WITH THIS RESEARCH, WE CAN BETTER INFLUENCE POLICY CHOICES THAT
WILL ENABLE EVERYONE TO THRIVE IN HARMONY WITH NATURE WITHIN THE LIMITS
OF OUR EARTH’S RESOURCES, NOW AND FOR GENERATIONS TO COME.

Please donate now [3]

THANK YOU.

Yours sincerely,

Robin Maynard
Director

P.S. You can also donate through the post by sending a cheque made payable
to ‘Population Matters’, and your name and address on the back to:
Population Futures Research, Population Matters, 135-137 Station Road,
London, E4 6AG.

135-137 Station Road, London E4 6AG, UK
Registered company no 3019081, Charity 1114109
© 2020 Population Matters

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