Indivisibles,
Today we’re excited to announce the Truth Brigade -- a program to counter
propaganda, false characterizations, misinformation, and outright lies.
Every day we’re inundated with information that isn’t true, and it’s
having a profound impact on our democracy and our lives. We’ve tested a
pilot program for the last few months, and today we’re ready to build a
wave of Indivisibles who are passionate about stopping disinformation and
protecting our democracy. Now more than ever, with the spread of election
disinformation ahead of Nov. 3, we need a body of Indivisibles dedicated
to lifting up the truth and protecting the results of the election. If
you’re on board to shut down the propaganda and the well-funded machines
that drive these narratives, [ [link removed] ]click here to sign up. Keep reading for
more information on this program, how you can get involved, and why this
work is critically important.
About the program and how you can get involved
The Truth Brigade is modeled on best practices developed by our partners
who are leading experts on this issue. The Trump administration and the
GOP are well-funded and well-practiced at creating disinformation and
chaos, but we’ve got the truth and the people on our side. People believe
the sources they trust. When we share and amplify unified, factual
messages to those who trust us, we shift the narrative. When we do this by
the thousands as the Indivisible Truth Brigade, we can get our country
back.
Here’s the plan:
1. We form an ever-growing group of grassroots truth-tellers.
2. We identify a specific disinformation campaign to counter.
3. We personalize, share, and amplify an effective counter-message.
4. We track our impact and learn.
5. We do it again.
The Truth Brigade is nimble, responsive, and ready to address conspiracy
theories and lies as they arise. Using the plan above, the Truth Brigade
test group launched our newest campaign yesterday: countering west coast
wildfire disinformation. Yes, it’s true -- we’re seeing false claims
blaming antifa, protesters, and random arsonists for the fires. Others are
blaming Democratic policies while some are saying that these fires are
normal and part of a natural cycle. [ [link removed] ]These disinformation campaigns were
created to deny that climate change is the actual cause of these fires.
All across social media, the lies are running rampant in an effort to give
Trump a new hook to talk about law and order and to undermine the reality
of climate change.
If you’re ready to dive into this work, we’ve got a few to-dos for you.
* [ [link removed] ]Sign up to be a part of the Indivisible Truth Brigade.
* [ [link removed] ]Join us at the Windivisible GOTV (virtual) Bootcamp on Saturday,
October 3. We’ll be discussing important topics like talking across
lines of difference, ways you can counter disinformation ahead of the
election, and more.
* [ [link removed] ]Make a donation to fund this and all our critical work ahead of the
election. The Indivisible Truth Brigade is working hard to train folks
on effectively countering disinformation and propaganda, and that
requires staff time, as well as the necessary tools to facilitate the
program.
Why this program is critically important
Just this week, [ [link removed] ]Senators Bernie Sanders and Chuck Schumer called on
Mitch McConnell to create a bipartisan committee focused on election
integrity. They requested hearings to reassure Americans that the election
is legitimate while Donald Trump continues to sow doubt about mail-in
voting, dismantle the USPS, and spread disinformation. In the last few
months, Trump has amped up the lies -- he’s pushed conspiracy theories
questioning election security, asked his supporters to monitor the polls,
and suggested that if we don’t get a clear result on Election Night, then
the election is rigged.
As we’ve seen in recent months, Trump and the GOP’s efforts to undermine
this election are expansive, and Trump’s disregard for facts runs deep as
he’s been claiming ‘fake news’ since 2016. On top of these factors, the
2016 election taught us that foreign actors will work hard to create doubt
and discord in American democracy. And now, [ [link removed] ]we’re witnessing the
infusion of QAnon conspiracy theories into our everyday discourse.
The strength of our democracy relies on free and fair elections, an
independent press, and a public that is informed, engaged, and believes
facts over conspiracy theories. Unfortunately, many Americans are feeling
unmoored from the truth -- instead, they’re floating along in a sea of
lies and propaganda.
That’s why it’s up to everyday Americans to call out misinformation and
lies when they happen, whether in our homes, our communities, or on a
local level. It's for this reason that we’ve created the Truth Brigade --
we need to contain this body of lies from every side.
Join us as we work together to counter disinformation and lies -- and
restore our collective faith in facts, science, and democracy.
In solidarity,
Indivisible Team
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