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IQOS in the U.S.: Examining the launch of the country’s newest electronic tobacco product
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IQOS in the U.S.: Examining the launch of the country’s newest electronic tobacco product
As e-cigarettes drive youth tobacco use to highs unseen in nearly two decades, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market. To get a first look at potential implications, Truth Initiative examined the launch and discovered a carefully executed plan to grow the market for nicotine with both new users and current smokers addicted to nicotine.
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This is Quitting hits 200,000 enrollments
It’s official! This is Quitting, the first-of-its-kind program to help young people quit vaping, is officially helping more than 200,000 young people on their journey to quit vaping. Teens and young adults can join for free by texting DITCHVAPE to 88709.
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This week in tobacco policy news
U.S. – On the current state of U.S. jurisdictions with policies on flavored tobacco products: 13 states have at least one jurisdiction that is covered by a flavored tobacco sales restriction.
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Truth Initiative, 900 G Street, NW, Washington, DC 20001
202.454.5555 | truthinitiative.org
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