team --

You probably see a lot of talk about matching donations in emails like this. So we wanted to pull back the curtain a bit and tell you what we mean when we say the word "match."

From time to time, we reach out to supporters who've already chipped in to build this campaign and see who's willing to chip in again to inspire another supporter to make their very first donation. Those "matching donors" aren't millionaire max-out donors. They're the local elementary school teacher or maybe even your postal worker donating $5 or $10 at a time.

Then, we use those small-dollar donations to match brand new donors' first contribution. We've learned that people who are on the fence about chipping in really appreciate that another supporter is there challenging them to make that first donation. Last month, when we reached out, Karen in Columbus, Ohio, chipped in to match the first-ever donation of Patricia, a teacher in Michigan.

We reached out yesterday to some Cory supporters, and we have a lot of our donors people who are ready to match your donation today. What do you say -- will you rise to the challenge and chip in right now?

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This kind of grassroots growth is what this campaign is all about. It happens one person at a time.

Unlike other campaigns, we don't have the ability to raise millions overnight. And we refuse to take a dime from corporate PACs, or federal lobbyists, or wealthy execs from oil or pharmaceutical companies.

So we're counting on people like you to keep this operation growing. I'm sure that not every time you hear about an exclusive match in emails like this, they're always on the up and up -- with some mysterious wealthy donors promising to triple your donation. But that's not what we're building here. (And I can tell you because it's my team running the numbers.) This match is the real deal.

Get your donation matched right now -- chip in whatever you can.

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Thank you,

Catherine

Catherine Gabel
Online Fundraising Director
Cory 2020


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