Folks, when we email you, we try to avoid sounding the alarm unless something really, really serious just happened.
This is serious:
Eric Esshaki promoted to highest level of National Republican Congressional Committee's "Young Gun" program
The NRCC only grants this status to challengers who pose a real threat -- it's their most powerful signal to national Republican donors that this is a district they can win if they invest enough.
We've been fighting off the $1 million in dark money that national Republicans have already spent in our district -- but we need your help to prepare for this new onslaught. Will you chip in to our emergency $4,500 goal and keep this district blue?
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"Young Guns" are no joke. The NRCC runs an extremely competitive program, reserving the status only for their rising stars.
"Young Gun" status means that the challenger is running a campaign with strong enough fundraising and organizing skills to help Republicans take back the House. It's effective -- earlier this year, a "Young Gun" pulled off a win in a special election in the deep-blue state of California, costing Democrats a crucial House seat.
Now that Eric Esshaki has reached this level, national Republicans will do everything in their power to help him defeat Haley. We can't do this alone -- chip in now to help us fight back against this "Young Gun" and protect this critical swing seat >>
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-- Team Haley