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Quality creative, in combination with research-driven messages, makes a difference when it comes to how voters perceive and engage with your campaign. Join this panel of creative experts as they discuss how to produce and spot quality creative content.
This session will cover:
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Cutting through the clutter to move the needle
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Seeing your concept through the creative process to execute an effective piece or series
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What makes quality creative and how to spot it
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A roundup of some of the most effective ads of the cycle
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Moderated by: Candice Dayoan, Vice President, Creative, 50+1 Strategies
Speakers include:
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Jenna Ketchmark, Art Director, BerlinRosen
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Britina Lamas, Creative Director, Digital, FP1
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Danny Laub, Director of Political, POOLHOUSE
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Christina Sheffey, Group Creative Director, Bully Pulpit Interactive
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Not able to join us live? Register for the program and you'll receive the recording afterwards.
AAPC's full
webinar archives are available to members at all times.
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