This year has been tough for all of us. But so many of us have found that connecting with nature and the countryside has helped us through. It was there for us. It refreshed us. It regenerated us.
Now the countryside needs us to do our bit in return.
Since we were founded almost a century ago, we’ve celebrated how the countryside lifts our spirits.
Now we’re calling on everyone to join our movement to regenerate the countryside – for today, tomorrow, forever.
Will you watch and share our short film so as many people as possible can #JoinTheRegeneration?