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Dear John, We're fighting Alzheimer's disease and all other dementia every single day, year-round. But that's only possible because of caring people like you. Today, as COVID-19 upends normal life and disproportionately impacts those living with Alzheimer's, I'm extremely excited to share an opportunity to fight back twice as hard. In honor of their parents lost to Alzheimer's, generous donors who wish to remain anonymous have pledged an extraordinary $125,000 to the Alzheimer's Association, if we can raise the same amount by October 31. Their matching gift will help to provide local dementia care coordination programs. Please give now while your gift, up to $125,000, can be matched and help provide care and support programs and advance critical research. Not only can your support have twice the impact, when you join with a donation today, we have a special gift — a limited-edition 2021 Canvas Classics Calendar — for the first 2,500 people, along with my gratitude and the thanks of the millions impacted by your generosity. Together, we're stronger. Will you stand with us by making your first gift today when you can make such a meaningful difference in the lives of the more than 5 million Americans living with Alzheimer's and their 16 million caregivers? We've all faced significant challenges this year. But for those impacted by Alzheimer's, those challenges have been especially difficult. Right now, your support is more important than ever. The generosity of friends like you helps us advance critical research and provide care and support resources for people affected by Alzheimer's through services like our free 24/7 Helpline (800.272.3900) and our expanded online resources available at alz.org. We are excited to offer our limited-edition 2021 Canvas Classics Calendar as a thank-you gift to the first 2,500 people who respond to this offer. But hurry — supplies are limited. Please give a gift today while you can make 2X the impact. And I hope you'll enjoy our calendar as our special gift to you — a powerful symbol of our work together in the fight to end Alzheimer's, every day of the year. Your loyal support makes our work possible and supports our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please make your gift today to receive your thank-you gift and have 2X the impact to support our efforts to end Alzheimer's disease. We only have 2,500 calendars, so please don't miss your chance to receive one. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Please join with us today to support more families as they face the challenges of Alzheimer's. When you do, you'll receive your wall calendar with our thanks.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.