Join Us in Promoting College Savings Month!

Many of the communities served by CSA programs are experiencing major health and economic challenges because of the pandemic, and those challenges require unprecedented action. At the same time, it’s important that the message of hope and expectations for the future that CSAs represent continues to reach children and families during these difficult times.

To that end, Prosperity Now and the Campaign for Every Kid’s Future are supporting the Charles Stewart Mott Foundation’s communications efforts to highlight CSAs during College Savings Month in September. The goals of this effort are to elevate the profile of CSAs as a vital tool for building savings, especially for low-income children and families, and to support the creation and sustainability of CSA programs.

We need your participation to help build awareness of CSAs across the country. This toolkit provides tools and templates to make it easy to participate, including visuals for email and social media, messaging, a communications calendar and more. Plus, you can find more information in “How to Use This Toolkit” in the toolkit folder. Here are two simple ways you can support this effort:

Use an image from the toolkit to post on your organization’s social media accounts with #savingsforkids.
Send an email to your network celebrating College Savings Month using messaging from the toolkit.

If you have questions about the toolkit or participating in College Savings Month, please reach out to Sarita Joseph ([email protected]) at the communications firm Big Duck, which is supporting this effort.

Thank you for your continued support for CSAs. This College Savings Month, join us in lifting up how CSA programs are making our communities stronger by supporting the educational goals and dreams of young people!