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It’s Abel, Bobby’s campaign manager. I wanted you to hear this campaign update straight from me, because right now, every part of this operation is starting to click at once.
As they say on The West Wing, we’ve got The Big Mo.
And right now, you can feel it across the district. The campaign is rocking and rolling on every front, with our paid media, visibility, events and voter-contact operations increasingly working together at scale.
Visibility is exploding. Our trailers are moving throughout the district, billboards and large-format signage continue going up, and yard signs are showing up everywhere. The goal is simple: wherever voters are driving, working, shopping or spending time, Bobby should feel unavoidable.
Paid media continues to expand. Television, digital and radio are all running, with Spanish-language and English-language programming allowing us to reach voters across platforms and demographics.
We are continuing to generate new content so the campaign stays fresh while maintaining a consistent message around Bobby, South Texas and the choice in November.
Our event operation remains one of the campaign’s biggest strengths. We continue to draw crowds and create opportunities for Bobby to engage directly with voters rather than relying exclusively on traditional political events. Following the massive turnout in Beeville, we are building toward another major event designed to demonstrate the enthusiasm and energy behind this campaign.
Bobby continues to be everywhere. Between community events, political meetings, fundraising, press, content production and voter engagement, we are maintaining an aggressive schedule while keeping the overwhelming majority of our attention where it belongs: inside the district.
The pieces are coming together. Paid media is reinforcing what voters are seeing organically. Events are generating content. Content is feeding digital. Visibility is reinforcing name ID.
And Bobby’s schedule continues putting him directly in front of the voters who will decide this election.
We have spent the last year building the infrastructure, relationships and credibility necessary to compete. Now we are moving into the phase where voters are going to see the full weight of that operation.
Bottom line: the campaign is growing louder and more visible every week, and we’re building toward a very big fall.
TX-15 is the race that will decide House control, and Bobby’s campaign is riding The Big Mo. But his Trump-backed opponent still has twice the cash on hand.
Chip in and help us close the gap so we can keep the momentum going: [ [link removed] ]
More soon,
Abel

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