Dear John,

Inequality Media Civic Action has spent over a decade building our audience across social media — and this year, our YouTube channel has exploded to more than 10 million views a month.

That’s especially important since YouTube is now one of the biggest sources of news for swing voters.

However, we’ve just discovered that, with two months before the most important midterm election of our lives, Fox News is trying steal our audience.

It’s true. When people search for Inequality Media Civic Action on YouTube, the top result they’ve been seeing is a paid ad re-directing them to Fox News.

It’s absolutely infuriating, but we know why they’re doing it. Our videos are having a major impact, moving Trump voters by nearly eight points on the question of which party should control Congress in scientific message tests. So they’re spending big to try to snatch voters away from our channel to their MAGA propaganda.

Now, we’re fighting back. We’re launching our own YouTube ad campaign so that when people search for Fox News, they’ll get links to our videos instead. We just need to raise enough money to get our super-effective voter persuasion videos in front of the millions of people who need to see them before Election Day.

Will you make a monthly donation to help get our message out and turn the tables on Fox News?

Over the last several months, we’ve been testing the most effective voter persuasion messages aimed at convincing people to vote blue in November, and they’re working.

I truly believe these videos can make a real difference — if we have the funding we need to get them out to the key swing voters who will decide the election.

But now, when people go searching for our videos on YouTube, they’re seeing Laura Ingraham and Fox News instead. It’s unbelievable.

It’s time to turn the tables on Fox News. So I’m asking all of you today to please donate monthly to educate the public and fight back against Fox News.

Thank you,

Robert Reich
Inequality Media Civic Action