We just launched our new disinformation campaign – El Brief.
John,
In 2020, we saw historic voter turnout. But we also noticed the beginning of a deliberate plan for long-term voter disengagement by bad-faith actors.
Since then, voting rates have decreased, mistrust about our institutions has grown, and millions of Americans — especially young Latinos — have begun feeling like their voices no longer matter.
This disillusionment comes from coordinated and targeted online disinformation efforts.
This is why we just launched a year-round strategy to address the root causes of disengagement directly.
Through authentic, community-centered investments and our new digital hub, El Brief, we are meeting Gen Z and Millennial Latinos where they already scroll on TikTok, Instagram, and YouTube to bust viral myths before they take root.
At the same time, we are running continuous campaigns that expose the harm of extreme policies, testing our messaging in real time, and expanding both paid and organic outreach to re-engage voters long before Election Day.
We know civic trust isn't built overnight, and it requires showing up every single day with the truth, real community investment, and accessible information.
John, will you pitch in $3 right now to power Voto Latino’s year-round work to fight disinformation and re-engage Latino voters?
Donate $3 ››
Thank you,
Voto Latino
