American
Association of Political Consultants

Upcoming Virtual Programs

Webinar: Leveraging Creative to Engage Voters

September 15, 2020 at 2:00 p.m. EDT

Quality creative, in combination with research-driven messages, makes a difference when it comes to how voters perceive and engage with your campaign. Join this panel of creative experts as they discuss how to produce and spot quality creative content.

This session will cover:

Cutting through the clutter to move the needle
Seeing your concept through the creative process to execute an effective piece or series
What makes quality creative and how to spot it
A roundup of some of the most effective ads of the cycle


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Webinar: 5 Things to Know About Swing Voters Down the Stretch

September 16, 2020 at 1:00 p.m. EDT

We’ve entered the home stretch for Election 2020, and as they did in 2016, swing voters in key districts across the Upper Midwest and Florida will play a disproportionally prominent role in determining this year’s election outcomes.

Rich Thau, moderator and analyst for the Swing Voter Project, will present key findings from his focus group discussions and the data he’s collected and analyzed. He’ll cover how these voters are responding to the unprecedented challenges of the pandemic and social unrest in the country, and what, if any, impact it’s had on how they’ll cast their votes in the upcoming election.

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Take your skills - and your career - to the next level with AAPC's Certificate Program!

AAPC has developed instructional programming in core disciplines essential to successful political consulting and campaign management.


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The American Association of Political Consultants

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703-245-8020

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