Dear John, Did you see this message? Thanks to a generous supporter who wishes to remain anonymous, you have an extraordinary opportunity to make 12X the impact. They have issued a Monthly Donor 12X Matching Gift Challenge and agreed to give $20,000 to help advance Alzheimer's research, if we can raise that same amount by September 25. Today, your first monthly gift can be matched 12 times when you become a monthly donor. YES, YOUR FIRST MONTHLY GIFT CAN BE MULTIPLIED x12 — up to a total match amount of $20,000 — to provide a steady stream of support for care and support services and to advance research. John, providing continuous support as a monthly donor is the most efficient, powerful way to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please, before this incredible 12X match offer ends, become a monthly donor now. Thank you so much for your support at this crucial time for our community. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Sunday, September 6, 2020 To: John xxxxxx Subject: Your support = our best hope

People living with Alzheimer's need your help.

Dear John, I previously shared some great news, and I wanted to confirm you heard. This month, during our incredible Monthly Donor 12X Matching Gift Challenge, your first gift as a new monthly donor can have 12 TIMES the impact in the fight to end Alzheimer's disease. We set a goal to reach 2,020 new monthly donors in 2020, and I know we can reach it with your help. Because the fight against Alzheimer's is so critical, a generous supporter who wishes to remain anonymous has issued an extraordinary Monthly Donor 12X Matching Gift Challenge. They have agreed to give $20,000 to help advance Alzheimer's research if we can raise that same amount by September 25. When you become a monthly donor, your first monthly gift, up to $20,000, can be matched 12X and help to provide care and support and advance research. It's easy to become a monthly donor, and you can change your gift at any time. We rely on the sustained, steadfast support of monthly donors to help fuel our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please join as a monthly donor now, while YOUR FIRST MONTHLY GIFT CAN BE MATCHED AN AMAZING 12 TIMES. Monthly Donor 12X Matching Gift Challenge Name: John xxxxxx Member ID: 16320960 Pending monthly gift: $10 Can be matched 12X to: $120 With so much at stake for all those affected by Alzheimer's, we're depending on your support. Please don't miss out on the opportunity to have your first monthly gift matched 12X. Join as a monthly donor today. With deep appreciation, Donna McCullough Chief Field and Development Officer P.S. Your first monthly gift can have 12X the impact on Alzheimer's care, support and research — but only if you become a monthly donor before September 25.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.