Falling behind in a race as competitive as ours doesn’t always look dramatic at first:

It can look like one TV ad buy we can’t expand.

One attack we can’t respond to right away.

One voter contact program we have to scale back.

That’s the part most people don’t see.

And by the time a race starts looking shaky, the choices that got it there were made weeks before.

That’s why we can’t afford to wait until October to act, John.

After all, Josh Shapiro is running in Pennsylvania — the swingiest of all swing states, and the deciding state that Donald Trump won not even two years ago. Any fundraising slowdown, no matter how small, could make the ultimate difference.

So John, will you chip in $25 today to help us keep our ads running, reach more voters, and make sure the far-right doesn't get the opening they’re looking for?

Thank you,

Josh Shapiro Finance Team