Pervasive tobacco imagery in popular shows poses new threat

Truth Initiative

Sept. 3, 2020

Straight to Vape: Pervasive tobacco imagery in popular shows poses new threat

Youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are 3x more likely to start vaping compared to their peers with no exposure. With youth e-cigarette use already at epidemic levels, our latest report dives into how tobacco content on the small screen is a growing and urgent health risk for young Americans.

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Less than half of young people aware of connection between vaping and COVID-19 risk

With most young people unaware that e-cigarette use could significantly increase their risk of testing positive for COVID-19, truth® is working to change misperceptions and help youth stay healthy with Vaping vs. Immune Systems with Dr. Rutland.

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Apply to the Tobacco/Vape-Free College Program for HBCUs and PBIs

The tobacco industry has a long and well-documented history of targeting the Black community. As part of our continued commitment to addressing tobacco as a social justice issue, our Tobacco/Vape-Free College Program is launching grants for Historically Black Colleges/Universities and Predominantly Black Institutions. Applications are now open.

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This week in tobacco policy news

California – Gov. Newsom signed into law a bill which prohibits the sale of all flavored tobacco products, except hookah, premium cigars and pipe tobacco.
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New Hope, Minnesota – The city council passed an ordinance that prohibits the sale of flavored tobacco products, except mint, menthol and wintergreen flavored products (adult-only tobacco stores are exempt) and caps the number of tobacco licenses at the current number of licenses, among other provisions.
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New Jersey – Gov. Murphy announced a budget package that includes a $1.65 increase for the cigarette tax.
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