How Marketers Can Create More Comprehensively Inclusive Strategies
Lisa Sherman
The Ad Council CEO & President
For decades, marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want to buy from picture-perfect models. They want ads that reflect the real world, featuring people who look like them and reflect their lived experience.
Creators For Good:
Thrift Shopping With Kristen McAtee
Lina Renzina
We partnered with Kristen for our #BringGoodHome campaign to illustrate Goodwill’s mission in creating job training opportunities for local communities.
