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Friend, have you seen this article in The Guardian on Amazon’s illegal price fixing and our lawsuit to stop it?

At a moment when families everywhere are stretching their dollars and wondering when the affordability crisis will end, Amazon has been engaging in illegal price fixing and collusion behind the scenes to make your life more expensive.

We’re fighting them in court — and we’ve made the evidence in the case public so Americans can see exactly what’s happening behind their screens.

So let’s name names. Target, Walmart, Chewy, Best Buy, Home Depot, Wayfair, and others — these are some of the competing online retailers and vendors that Amazon has been colluding with to raise prices across the market. As a result, consumers have limited options for lower prices, and Amazon continues to rake in profits. 

Here’s how it works: Amazon demands that vendors “fix,” “correct,” “increase,” “raise,” or “look into” the prices of their products on other retailers’ websites. Whatever euphemism they use, it all means the same thing: get your lower price up to Amazon’s higher price, or suffer the consequences. If the vendors don’t comply, Amazon threatens to pull their products, restrict their advertising, or demand financial compensation.

The results are what you’d expect. Levi's and Walmart agreed to raise the price of khaki pants. Allergan and Walmart raised the price of eye drops. Hanes and Target raised the price of apparel. And pet treat vendors jacked up prices on Chewy. The list goes on — spanning years and product lines.

No matter where you shop, you pay more.

Price fixing is illegal, and that’s why we're taking them to court.

In February, I filed for a preliminary injunction to halt Amazon's illegal conduct while our lawsuit proceeds, and the case is set to go to trial in January 2027.

The Trump administration won't lift a finger to hold Amazon accountable or tackle our affordability crisis. But I will — and I am.

If you’re with me, will you help power our work with a contribution right now? Anything you give to my re-election campaign will have a meaningful impact on fights just like this one.

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The evidence is clear as day: Amazon is working to make your life more unaffordable while they rake in the profits. We will hold them accountable in court. 

—Rob

Rob Bonta
Attorney General of California

 
 
 
 
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