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LULAC Kicks Off Campaign For Hunger Relief Across USA
| From | LULAC National Office <[email protected]> |
| Subject | LULAC Kicks Off Campaign For Hunger Relief Across USA |
| Date | September 1, 2020 4:21 PM |
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A message from League of United Latin American Citizens
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LULAC Kicks Off Campaign For Hunger Relief Across USA
=====================================================
Nation’s Leading Latino Civil Rights Organization Joins with Promotores Unidos
USA to Help Latinos Hard Hit by COVID-19
Washington, DC - The League of United Latin American Citizens (LULAC), in
partnership with Promotores Unidos USA, today announced a $250,000 hunger relief
campaign funded by Corona and Modelo beer brands that will reach several of
America’s largest cities where Latino communities have suffered economically, in
addition to some of the highest rates of impact from the novel coronavirus.
“LULAC is proud to be part of a wonderful partnership with some of the most
well-known brands in the world as well as beloved entertainment giants in music
today,” said Sindy Benavides, Chief Executive Officer of LULAC. “Our one goal as
a team is to help bring sorely needed food to the tables of as many of the
nation’s essential workers in our communities as possible. While others are
working day and night to find a vaccine against COVID-19, LULAC is hard at work
with Corona and Modelo beer brands and Promotores Unidos USA to do everything we
can to bring meals to the families most affected.
The project was created by Promotores Unidos USA and the Corona and Modelo beer
brands with the assistance of the ROOX Agency and seeks to impact the most
vulnerable. The Unidos Por Impacto Hunger Relief campaign features artists
brought by Promotores Unidos USA to help increase awareness and extend the Latino
community’s gratitude to millions of people working daily to keep the country
going during COVID-19. The artists would provide recorded messages of
encouragement to the community, including reminders on the importance of wearing
a mask and social distancing.
"I am so proud to work alongside LULAC, beloved beer brands Corona and Modelo,
and various organizations who share the common values of giving and social
responsibility. This is the time to show solidarity and support to those who need
it the most during frightening and uncertain times," said Pedro Zamora, President
of Promotores Unidos USA.
Partner stores in the campaign include: La Michoacana Meat Market – Dallas and
Houston, Texas; Cermak Produce, Super Espiga – Chicago, Illinois; Numero Uno
Market – Los Angeles, California.
Together, the Corona and Modelo beer brands will contribute $250,000 to the
national Unidos Por Impacto Hunger Relief campaign, which will go directly to
relief efforts supporting families in disproportionately-affected Latino
communities in eight major metro areas across the country.
“Our brands have an established history of giving back to the communities where
we live and work, including initiatives like this one that provide support for
our bar and restaurant partners and their employees,'' said John Alvarado, SVP,
Brand Marketing Beer Division, Constellation Brands.
“We are honored to have our Corona and Modelo beer brands contribute to the work
LULAC and Promotores Unidos are doing to raise awareness of the devastating
impact COVID-19 has on the Latino community and help provide direct relief to
those most in need during this critical time.”
The Unidos Por Impacto Hunger Relief Project includes New York City, Dallas,
Houston, Miami, Chicago, Bakersfield - Tulare, Los Angeles and the San Francisco
Bay Area. The full $250,000 donation from the Corona and Modelo beer brands will
be distributed across these areas to help ensure food security in vulnerable
Hispanic populations. Recipients can apply for gift cards which they will be able
to cash for food items at tiendas, supermercados and bodegas in their
communities. The campaign will also help boost local economies for neighborhood
businesses hurt by the pandemic. The project kicks off Saturday, September 5th,
and will continue for two months through Thursday, October 15th.
To learn more or to apply for the gift cards, visit www.lulac.org/unidos/ [ [link removed] ] .
--------------------------------------------------------------------------------
LULAC inicia campaña para alivio del hambre en los EEUU
=======================================================
La Organización Principal de Derechos Civiles Latinos del País Se Une a
Promotores Unidos USA para Ayudar a los Latinos Afectados Por el COVID-19
Washington, DC - La Liga de Ciudadanos Latinoamericanos Unidos (LULAC), en
asociación con Promotores Unidos USA, anunció hoy una campaña de alivio del
hambre de $ 250,000 financiada por las marcas de cerveza Corona y Modelo que
llegará a varias de las ciudades más grandes de Estados Unidos donde las
comunidades latinas han sufrido económicamente, además de algunas de las tasas
más altas de impacto del nuevo coronavirus.
“LULAC se enorgullece de ser parte de una asociación con algunas de las marcas
más conocidas del mundo, así como con los queridos gigantes del entretenimiento
en la música actual”, dijo Sindy Benavides, directora ejecutiva de LULAC.
“Nuestro único objetivo como equipo es ayudar a llevar los alimentos que tanto
necesitan a las mesas de la mayor cantidad posible de trabajadores esenciales de
la nación en nuestras comunidades. Mientras que otros trabajan día y noche para
encontrar una vacuna contra COVID-19, LULAC está trabajando arduamente con las
marcas de cerveza Corona y Modelo y Promotores Unidos USA para hacer todo lo
posible para llevar comidas a las familias más afectadas.”
El proyecto fue creado por Promotores Unidos USA y las marcas de cerveza Corona y
Modelo con la asistencia de la Agencia ROOX y busca impactar a los más
vulnerables. La campaña Unidos Por Impacto Hunger Relief presenta artistas
traídos por Promotores Unidos USA para ayudar a aumentar la conciencia y extender
la gratitud de la comunidad latina a millones de personas que trabajan
diariamente para mantener el país en marcha durante el COVID-19. Los artistas
proporcionarán mensajes grabados de ánimo a la comunidad, incluso recordatorios
sobre la importancia de usar una máscara y el distanciamiento social.
"Estoy muy orgulloso de trabajar junto con LULAC, las queridas marcas de cerveza
Corona y Modelo, y varias organizaciones que comparten los valores comunes de dar
responsabilidad social'', dijo Pedro Zamora, Presidente de Promotores Unidos USA.
“Este es el momento de mostrar solidaridad y apoyo a quienes más lo necesitan
durante momentos de temor y tiempos inciertos,” añado.
Las tiendas asociadas en la campaña incluyen: La Michoacana Meat Market - Dallas
y Houston, Texas; Cermak Produce, La Espiga - Chicago, Illinois; Numero Uno
Market - Los Ángeles, California.
Juntas, las marcas de cerveza Corona y Modelo contribuirán con $250,000 a la
campaña nacional Unidos Por Impacto Hunger Relief, que se destinará directamente
a los esfuerzos de ayuda para apoyar a las familias en las comunidades latinas
desproporcionadamente afectadas en ocho áreas metropolitanas importantes en todo
el país.
"Nuestras marcas tienen una historia establecida de ayudar a las comunidades en
las que vivimos y trabajamos, incluso iniciativas como esta que brindan apoyo a
nuestros socios de bares y restaurantes y sus empleados", dijo John Alvarado,
vicepresidente senior de Brand Marketing Beer Division, Marcas de Constelaciones.
“Nos sentimos honrados de que nuestras marcas de cerveza Corona y Modelo
contribuyan al trabajo que LULAC y Promotores Unidos están haciendo para crear
conciencia sobre el impacto devastador que tiene COVID-19 en la comunidad latina
y ayudar a brindar alivio directo a los más necesitados durante este período
crítico."
El Proyecto de Alivio del Hambre, “Unidos Por Impacto'' incluye la Ciudad de
Nueva York, Dallas, Houston, Miami, Chicago, Bakersfield - Tulare, Los Ángeles y
el Área de la Bahía de San Francisco. La donación total de $250,000 de las marcas
de cerveza Corona y Modelo se distribuirán en estas áreas para ayudar a
garantizar la seguridad alimentaria en las poblaciones hispanas vulnerables. Los
beneficiarios pueden solicitar tarjetas de regalo que podrán utilizar para
alimentos en las tiendas, supermercados y bodegas de sus comunidades. La campaña
también ayudará a impulsar las economías locales para las empresas afectadas por
la pandemia. El proyecto comienza el sábado 5 de septiembre y continuará durante
dos meses hasta el jueves 15 de octubre.
Para obtener más información o solicitar las tarjetas de regalo, visite
www.lulac.org/unidos/ [ [link removed] ] .
# # #
About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and
oldest Hispanic civil rights volunteer-based organization that empowers Hispanic
Americans and builds strong Latino communities. Headquartered in Washington, DC,
with 1,000 councils around the United States and Puerto Rico, LULAC’s programs,
services, and advocacy address the most important issues for Latinos, meeting the
critical needs of today and the future. For more information, visit
www.LULAC.org/
About Promotores Unidos
Promotores Unidos is a national non-profit organization that consists of members
of the top Latin Music performers and talent managers who represent over 95% of
Spanish speaking groups and artists that perform throughout the U.S., Mexico,
Latin America, and Europe.
About Corona and Modelo Brands
The Corona portfolio and the Modelo brand family are brewed in Mexico by
Constellation Brands and imported and marketed exclusively to the U.S. by the
company. The Corona brand is the #1 most loved beer brand and has been the #1
imported brand family of beer in the U.S. for more than 20 years. As the #1
imported beer in the U.S., Modelo has been bringing distinctive high-quality beer
to people ever since it was born in 1925 in the small town of Tacuba, Mexico.
About ROOX
The ROOX Agency (ROOX) is a leading Hispanic Marketing and PR firm in the United
States which specializes in reaching the 40 million Latinos of Mexican descent in
the country. Clients include political candidates, non-profit organizations,
healthcare facilities, adult-beverages, professional sports, the automotive
industry and various entertainment, artists and music performers. For more
information, visit www.rooxagency.com
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Make sure you receive email from LULAC. Add
[email protected] to your approved senders list.
This email was sent to: [email protected]
Click here to unsubscribe from email sent by LULAC.
[link removed]
Paid for by LULAC ( [link removed] ) and not
authorized by any candidate or candidate's committee.
Contributions or gifts to LULAC are not tax-deductible.
Design by Plus Three [link removed]
Powered by ARCOS [link removed]
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
A message from League of United Latin American Citizens
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
View as web page:
[link removed]
LULAC Kicks Off Campaign For Hunger Relief Across USA
=====================================================
Nation’s Leading Latino Civil Rights Organization Joins with Promotores Unidos
USA to Help Latinos Hard Hit by COVID-19
Washington, DC - The League of United Latin American Citizens (LULAC), in
partnership with Promotores Unidos USA, today announced a $250,000 hunger relief
campaign funded by Corona and Modelo beer brands that will reach several of
America’s largest cities where Latino communities have suffered economically, in
addition to some of the highest rates of impact from the novel coronavirus.
“LULAC is proud to be part of a wonderful partnership with some of the most
well-known brands in the world as well as beloved entertainment giants in music
today,” said Sindy Benavides, Chief Executive Officer of LULAC. “Our one goal as
a team is to help bring sorely needed food to the tables of as many of the
nation’s essential workers in our communities as possible. While others are
working day and night to find a vaccine against COVID-19, LULAC is hard at work
with Corona and Modelo beer brands and Promotores Unidos USA to do everything we
can to bring meals to the families most affected.
The project was created by Promotores Unidos USA and the Corona and Modelo beer
brands with the assistance of the ROOX Agency and seeks to impact the most
vulnerable. The Unidos Por Impacto Hunger Relief campaign features artists
brought by Promotores Unidos USA to help increase awareness and extend the Latino
community’s gratitude to millions of people working daily to keep the country
going during COVID-19. The artists would provide recorded messages of
encouragement to the community, including reminders on the importance of wearing
a mask and social distancing.
"I am so proud to work alongside LULAC, beloved beer brands Corona and Modelo,
and various organizations who share the common values of giving and social
responsibility. This is the time to show solidarity and support to those who need
it the most during frightening and uncertain times," said Pedro Zamora, President
of Promotores Unidos USA.
Partner stores in the campaign include: La Michoacana Meat Market – Dallas and
Houston, Texas; Cermak Produce, Super Espiga – Chicago, Illinois; Numero Uno
Market – Los Angeles, California.
Together, the Corona and Modelo beer brands will contribute $250,000 to the
national Unidos Por Impacto Hunger Relief campaign, which will go directly to
relief efforts supporting families in disproportionately-affected Latino
communities in eight major metro areas across the country.
“Our brands have an established history of giving back to the communities where
we live and work, including initiatives like this one that provide support for
our bar and restaurant partners and their employees,'' said John Alvarado, SVP,
Brand Marketing Beer Division, Constellation Brands.
“We are honored to have our Corona and Modelo beer brands contribute to the work
LULAC and Promotores Unidos are doing to raise awareness of the devastating
impact COVID-19 has on the Latino community and help provide direct relief to
those most in need during this critical time.”
The Unidos Por Impacto Hunger Relief Project includes New York City, Dallas,
Houston, Miami, Chicago, Bakersfield - Tulare, Los Angeles and the San Francisco
Bay Area. The full $250,000 donation from the Corona and Modelo beer brands will
be distributed across these areas to help ensure food security in vulnerable
Hispanic populations. Recipients can apply for gift cards which they will be able
to cash for food items at tiendas, supermercados and bodegas in their
communities. The campaign will also help boost local economies for neighborhood
businesses hurt by the pandemic. The project kicks off Saturday, September 5th,
and will continue for two months through Thursday, October 15th.
To learn more or to apply for the gift cards, visit www.lulac.org/unidos/ [ [link removed] ] .
--------------------------------------------------------------------------------
LULAC inicia campaña para alivio del hambre en los EEUU
=======================================================
La Organización Principal de Derechos Civiles Latinos del País Se Une a
Promotores Unidos USA para Ayudar a los Latinos Afectados Por el COVID-19
Washington, DC - La Liga de Ciudadanos Latinoamericanos Unidos (LULAC), en
asociación con Promotores Unidos USA, anunció hoy una campaña de alivio del
hambre de $ 250,000 financiada por las marcas de cerveza Corona y Modelo que
llegará a varias de las ciudades más grandes de Estados Unidos donde las
comunidades latinas han sufrido económicamente, además de algunas de las tasas
más altas de impacto del nuevo coronavirus.
“LULAC se enorgullece de ser parte de una asociación con algunas de las marcas
más conocidas del mundo, así como con los queridos gigantes del entretenimiento
en la música actual”, dijo Sindy Benavides, directora ejecutiva de LULAC.
“Nuestro único objetivo como equipo es ayudar a llevar los alimentos que tanto
necesitan a las mesas de la mayor cantidad posible de trabajadores esenciales de
la nación en nuestras comunidades. Mientras que otros trabajan día y noche para
encontrar una vacuna contra COVID-19, LULAC está trabajando arduamente con las
marcas de cerveza Corona y Modelo y Promotores Unidos USA para hacer todo lo
posible para llevar comidas a las familias más afectadas.”
El proyecto fue creado por Promotores Unidos USA y las marcas de cerveza Corona y
Modelo con la asistencia de la Agencia ROOX y busca impactar a los más
vulnerables. La campaña Unidos Por Impacto Hunger Relief presenta artistas
traídos por Promotores Unidos USA para ayudar a aumentar la conciencia y extender
la gratitud de la comunidad latina a millones de personas que trabajan
diariamente para mantener el país en marcha durante el COVID-19. Los artistas
proporcionarán mensajes grabados de ánimo a la comunidad, incluso recordatorios
sobre la importancia de usar una máscara y el distanciamiento social.
"Estoy muy orgulloso de trabajar junto con LULAC, las queridas marcas de cerveza
Corona y Modelo, y varias organizaciones que comparten los valores comunes de dar
responsabilidad social'', dijo Pedro Zamora, Presidente de Promotores Unidos USA.
“Este es el momento de mostrar solidaridad y apoyo a quienes más lo necesitan
durante momentos de temor y tiempos inciertos,” añado.
Las tiendas asociadas en la campaña incluyen: La Michoacana Meat Market - Dallas
y Houston, Texas; Cermak Produce, La Espiga - Chicago, Illinois; Numero Uno
Market - Los Ángeles, California.
Juntas, las marcas de cerveza Corona y Modelo contribuirán con $250,000 a la
campaña nacional Unidos Por Impacto Hunger Relief, que se destinará directamente
a los esfuerzos de ayuda para apoyar a las familias en las comunidades latinas
desproporcionadamente afectadas en ocho áreas metropolitanas importantes en todo
el país.
"Nuestras marcas tienen una historia establecida de ayudar a las comunidades en
las que vivimos y trabajamos, incluso iniciativas como esta que brindan apoyo a
nuestros socios de bares y restaurantes y sus empleados", dijo John Alvarado,
vicepresidente senior de Brand Marketing Beer Division, Marcas de Constelaciones.
“Nos sentimos honrados de que nuestras marcas de cerveza Corona y Modelo
contribuyan al trabajo que LULAC y Promotores Unidos están haciendo para crear
conciencia sobre el impacto devastador que tiene COVID-19 en la comunidad latina
y ayudar a brindar alivio directo a los más necesitados durante este período
crítico."
El Proyecto de Alivio del Hambre, “Unidos Por Impacto'' incluye la Ciudad de
Nueva York, Dallas, Houston, Miami, Chicago, Bakersfield - Tulare, Los Ángeles y
el Área de la Bahía de San Francisco. La donación total de $250,000 de las marcas
de cerveza Corona y Modelo se distribuirán en estas áreas para ayudar a
garantizar la seguridad alimentaria en las poblaciones hispanas vulnerables. Los
beneficiarios pueden solicitar tarjetas de regalo que podrán utilizar para
alimentos en las tiendas, supermercados y bodegas de sus comunidades. La campaña
también ayudará a impulsar las economías locales para las empresas afectadas por
la pandemia. El proyecto comienza el sábado 5 de septiembre y continuará durante
dos meses hasta el jueves 15 de octubre.
Para obtener más información o solicitar las tarjetas de regalo, visite
www.lulac.org/unidos/ [ [link removed] ] .
# # #
About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and
oldest Hispanic civil rights volunteer-based organization that empowers Hispanic
Americans and builds strong Latino communities. Headquartered in Washington, DC,
with 1,000 councils around the United States and Puerto Rico, LULAC’s programs,
services, and advocacy address the most important issues for Latinos, meeting the
critical needs of today and the future. For more information, visit
www.LULAC.org/
About Promotores Unidos
Promotores Unidos is a national non-profit organization that consists of members
of the top Latin Music performers and talent managers who represent over 95% of
Spanish speaking groups and artists that perform throughout the U.S., Mexico,
Latin America, and Europe.
About Corona and Modelo Brands
The Corona portfolio and the Modelo brand family are brewed in Mexico by
Constellation Brands and imported and marketed exclusively to the U.S. by the
company. The Corona brand is the #1 most loved beer brand and has been the #1
imported brand family of beer in the U.S. for more than 20 years. As the #1
imported beer in the U.S., Modelo has been bringing distinctive high-quality beer
to people ever since it was born in 1925 in the small town of Tacuba, Mexico.
About ROOX
The ROOX Agency (ROOX) is a leading Hispanic Marketing and PR firm in the United
States which specializes in reaching the 40 million Latinos of Mexican descent in
the country. Clients include political candidates, non-profit organizations,
healthcare facilities, adult-beverages, professional sports, the automotive
industry and various entertainment, artists and music performers. For more
information, visit www.rooxagency.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Make sure you receive email from LULAC. Add
[email protected] to your approved senders list.
This email was sent to: [email protected]
Click here to unsubscribe from email sent by LULAC.
[link removed]
Paid for by LULAC ( [link removed] ) and not
authorized by any candidate or candidate's committee.
Contributions or gifts to LULAC are not tax-deductible.
Design by Plus Three [link removed]
Powered by ARCOS [link removed]
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Message Analysis
- Sender: League of United Latin American Citizens (LULAC)
- Political Party: n/a
- Country: United States
- State/Locality: n/a
- Office: n/a