FW: Co-create Your Nonprofit Brand with Your Stakeholders

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NPQ's summer 2019 ([link removed] ) Issue is now available

This edition of the Nonprofit Quarterly addresses issues of nonprofit and philanthropic accountability. We focused on the imbalances in the effectiveness of the mechanisms for enforcing accountability in nonprofit

organizations.

Also included: A discussion of how stakeholder theory applies to and plays out in and around nonprofits; an annotated map of the external stakeholders of nonprofits that illustrates the notion of the accountability asymmetries; an article on how to cobrand your organization with your stakeholders; and a long-awaited update on participatory grantmaking. All of these articles are intended to help you to advance practice in your field. We suggest that you bring your board into this discussion and use the questions that accompany the map to review your own landscape of accountability; because, in the end, it is the board that has responsibility for ensuring that the organization fits well into—and is effective within—its larger dynamic environment.

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A few articles featured in this edition:

Unbalanced: A Map of Nonprofit Stakeholders

This article presents an annotated map outlining the nonprofit sector’s external stakeholders, and describes the imbalance between the level of responsibility and the level of enforced accountability vis-à-vis each stakeholder group.

Nonprofit Capacity Building: A Multiple-Capitals Approach

Capacity building is critical, but what do we mean by the term? Surely, it involves more than adding staff. Adopting a multiple-capitals approach can bring clarity—and this article shows you how.

How to Co-create Your Nonprofit Brand with Your Stakeholders

In these times, nonprofit brands need to be more adequately defined as dynamic social interactive processes involving a multiplicity of stakeholders.... Managing nonprofit brands requires acknowledging multiple stakeholders’ involvement in processes and structures related to brand development. “This article explains the whats, the whys, and the hows.

Moving beyond Feedback: The Promise of Participatory Grantmaking

Are listening and feedback enough to upend the deeply entrenched power imbalances that have been a hallmark of institutional philanthropy?,” asks philanthropic consultant Cynthia Gibson. While essential, they are just the first step toward what participatory grantmakers call “authentic” participation. This article describes what participatory philanthropy is, and why it’s important for funders to embrace participation as a larger power-shifting ethos that promotes diversity, equity, and inclusion in both its process and outcomes.

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