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Amazon’s Pullback Deepens as a New FTC Risk Hits the Stock

Authored by Sam Quirke. Article Published: 6/23/2026.

Shares of Amazon.com (NASDAQ: AMZN) started the week on the back foot, trading near $230 and marking their lowest level since early April. The stock has been in a tough stretch and is now down more than 16% from the all-time high it reached last month.

What makes the current pullback particularly concerning is its divergence from the rest of the market and the broader tech sector, much of which has held on to most of its recent gains. When a stock starts trading out of sync with its peers, it usually means something specific is weighing on it.

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In Amazon's case, that something has just become a lot clearer. It was reported last week that the Federal Trade Commission (FTC) has drafted a potential complaint against the company, alleging that it misled advertisers through hidden ad pricing practices. The penalty could run into the billions.

This isn’t the first time Amazon has run afoul of the FTC, and if recent history is any guide, investors have reason to be worried. The question is how much.

What the FTC Is Actually Looking At

At the heart of the investigation is whether Amazon properly disclosed the terms and pricing of its advertising auctions, particularly a feature called "reserve pricing" for certain search ads. In simple terms, that is the minimum price an advertiser must accept before being able to buy an ad. The argument is that Amazon did not make these mechanics fully clear, leaving advertisers to pay more than they otherwise might have.

It's worth noting that this isn't an entirely new line of inquiry. The FTC's consumer protection unit has been looking into whether both Amazon and Alphabet (NASDAQ: GOOGL) misled advertisers on their respective platforms for some time now. What's changed is that the investigation into Amazon has reportedly progressed to the point where a formal complaint has been drafted, which is a meaningful step up the regulatory ladder and is clearly spooking investors.

Amazon Has Been Here Before

What makes this story particularly relevant for Amazon’s investors is the recent history. Just last September, the FTC secured a historic $2.5 billion settlement against Amazon over allegations that it had enrolled millions of consumers in its Prime program without their consent and made it deliberately difficult for them to cancel. A settlement of that size makes it clear what the FTC believes it can extract when it sets its sights on Amazon.

For the latest investigation, it provides a useful reference point for considering the worst-case scenario. If the FTC was able to secure $2.5 billion in penalties and refunds for the Prime enrollment issue, the potential downside from a misleading-advertisers complaint could be similar, or even larger, given the size and complexity of Amazon's advertising business.

Even for a company of Amazon's scale, that would be a significant amount of money, and it would come at a time when Amazon’s outgoings are already under the microscope.

A Worrying Near-Term Setup

From that perspective, this update from the FTC could hardly have come at a worse time for Amazon's stock. As we've covered recently, the company has been grappling with a free cash flow squeeze from its enormous AI capital expenditure commitments, a high-profile Blue Origin rocket explosion that set back its satellite ambitions, and a broader cooling in sentiment across mega-cap tech. Adding regulatory uncertainty to that mix is the kind of development that can keep a stock under pressure for longer than the underlying business deserves.

There’s also the risk that, while an eventual settlement could come this summer, it could just as easily turn into a drawn-out legal battle that dominates headlines for many quarters to come. Neither outcome is ideal for shareholders who have been waiting for the stock to find its footing.

The Long-Term Bull Case Hasn't Changed

Still, for those willing to look beyond the next few months, the long-term case for Amazon remains as strong as ever. AWS continues to grow at a remarkable pace and is increasingly central to the AI infrastructure buildout. The advertising business itself, the very thing now under scrutiny, is one of the fastest-growing high-margin revenue streams in the company. The deepening Anthropic relationship and the wave of analyst price targets sitting comfortably above $300 all point to a long-term picture that an FTC complaint, even a multi-billion-dollar one, does not materially change.

The current weakness is uncomfortable, no question, and the near term could get worse before it gets better. But Amazon has a long history of absorbing regulatory blows and compounding value over time. For those willing to pinch their noses in the near term, this weakness could be a gift in the long term.

Best Buy’s Turnaround Is Gaining Traction, But Wall Street Still Needs Proof

Authored by Peter Frank. Article Published: 6/30/2026.

Best Buy (NYSE: BBY) is doing what many thought unlikely.

After a pandemic-fueled surge came and went, the company is showing signs of stabilizing sales and gaining online momentum. Rather than becoming another big-box casualty, it is focused on improving margins and expanding its business. It is also maintaining strong profitability despite sluggish consumer electronics demand.

A letter from Shannon Stansberry (Ad)

Porter Stansberry nearly canceled the entire project. When he first saw the claimed returns - only one down year in nearly two decades and total gains of almost 2,000% - his immediate reaction was disbelief.

It took a trusted friend's personal vouching for Emmet Savage and a face-to-face trip to Ireland to change his mind. The full documentary, Investigating Project Prophet, is now live.

Watch the full story and see the verified track record for yourself

In fact, the most recent three-month results came in above most analysts’ expectations. Comparable store sales rose, and management reiterated full-year guidance with enough detail to suggest the trend has improved.

Investors who had written off the company as too old-fashioned may be surprised by the evidence. Whether now is the time to buy the stock depends largely on what happens next.

Best Buy Delivers Better-Than-Expected Results

Best Buy’s first fiscal quarter, which ended on May 2, tells a solid story of incremental progress across several key initiatives.

Revenue beat expectations and reached $8.94 billion in the quarter, up from $8.77 billion a year earlier and reversing a fourth-quarter slide during the key holiday season. Adjusted diluted earnings per share climbed to $1.28 from $1.15, also above analyst estimates. Reported net earnings climbed more than one-third to $276 million from $202 million a year earlier.

Comparable sales rose 2%, more than the company had anticipated and in contrast to a 0.7% decline in the year-ago period. Domestic revenue increased 1.5% to $8.25 billion, with domestic comparable sales up 1.8%.

Operational results were also encouraging. Operating income reached 4.1% of revenue, the company’s domestic gross margin expanded to 23.7% from 23.5%, and adjusted selling, general and administrative (SG&A) expenses as a share of domestic revenue edged down to 19.3% from 19.4%.

Those were not dramatic changes, but in retail, fractions of a percentage point matter. Extracting more margin from slightly more revenue points to positive momentum, even if the headline numbers do not suggest a major shift.

New Growth Businesses Are Gaining Momentum

Where the growth came from is perhaps more important than the growth itself. The company said its biggest contributors to comparable sales gains were gaming, computing, mobile phones, and services, categories with momentum. In contrast, sales of consumer electronics slipped slightly while appliances fell nearly 14%.

The recent numbers also provided proof that the company’s strategy is working. Best Buy Ads, which promotes brands and products through Best Buy’s customer base, and the company’s online Marketplace, which hosts third-party sellers, both delivered strong performances. For lines of business that barely existed a few years ago, the company is expanding its profile beyond TVs and computers.

Results from the company’s international operations were also encouraging. Revenue in that segment rose 7.3% to $687 million, led by 4.7% sales growth, with the rest attributable to favorable foreign exchange rates.

Wall Street Remains Cautious

Best Buy is also regaining investor attention. Shares are up more than 16% since the start of the year, but the stock still trades below $80, well under its level above $100 less than two years ago and below its 52-week high near $85.

Even with the recent results, analysts remain cautious. Of the 22 analysts following the company, the average rating is Hold on the stock. Six analysts say Buy, 14 suggest Hold, and two recommend Sell.

With a 12-month average price target of $79.50 per share, analysts see only limited upside from recent trading levels.

Risks Continue to Limit the Upside

The Hold recommendation also reflects a few other factors.

Best Buy raised its quarterly payout by 1 cent to 96 cents per share in March and paid $202 million in dividends in the first quarter. That represents a yield of more than 5% based on current prices.

But the company’s guidance for 2027, though solid and suggesting the improvement is durable, is roughly flat compared with the results reported last year.

The bear case has also not completely disappeared. The retail sector is notoriously volatile. And with the housing market not offering much support, the decline in appliance sales, which now represents 10% of its business, is not likely to reverse anytime soon.

Broader competitive pressure from e-commerce, warehouse clubs, mobile carriers, and direct-to-consumer brands is also as intense as ever. Amazon (NASDAQ: AMZN), Walmart (NASDAQ: WMT), Costco (NASDAQ: COST), and Apple (NASDAQ: AAPL) all compete for the same shoppers.

Another question hanging over the company is the recent turnover in senior management. Best Buy changed both its future chief executive officer and its chief financial officer within a short period.

The company has announced that Jason Bonfig, who oversees merchandising, ecommerce, marketing, supply chain, Best Buy Canada, and Best Buy Ads, will succeed Corie Barry as CEO at the end of October. The company’s chief financial officer will also step down at the end of July.

Best Buy's Comeback Still Needs More Proof

Patient investors attracted by the dividend and the company’s leading brand are likely paying attention. With execution improving and profit pools expanding, Best Buy is making a credible case. Profits are up, and its efficiency strategy appears to be working.

Other investors may want more proof. A leadership transition and a muted sales trajectory make a quick run-up unlikely in the near term. Waiting for results from another quarter or two may be the smart move to confirm the comeback is real.