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Amazon’s Pullback Deepens as a New FTC Risk Hits the Stock

Submitted by Sam Quirke. Article Published: 6/23/2026.

Shares of Amazon.com (NASDAQ: AMZN) started the week on the back foot, trading near $230 and marking their lowest level since early April. The stock has been in a tough stretch and is now down more than 16% from the all-time high it reached last month.

What makes the current pullback particularly concerning is its divergence from the rest of the market and the broader tech sector, much of which has held on to most of its recent gains. When a stock starts trading out of sync with its peers, it usually means something specific is weighing on it.

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In Amazon's case, that something has just become a lot clearer. It was reported last week that the Federal Trade Commission (FTC) has drafted a potential complaint against the company, alleging that it misled advertisers through hidden ad pricing practices. The penalty could run into the billions.

This isn’t the first time Amazon has run afoul of the FTC, and if recent history is any guide, investors have reason to be worried. The question is how much.

What the FTC Is Actually Looking At

At the heart of the investigation is whether Amazon properly disclosed the terms and pricing of its advertising auctions, particularly a feature called "reserve pricing" for certain search ads. In simple terms, that is the minimum price an advertiser must accept before being able to buy an ad. The argument is that Amazon did not make these mechanics fully clear, leaving advertisers to pay more than they otherwise might have.

It's worth noting that this isn't an entirely new line of inquiry. The FTC's consumer protection unit has been looking into whether both Amazon and Alphabet (NASDAQ: GOOGL) misled advertisers on their respective platforms for some time now. What's changed is that the investigation into Amazon has reportedly progressed to the point where a formal complaint has been drafted, which is a meaningful step up the regulatory ladder and is clearly spooking investors.

Amazon Has Been Here Before

What makes this story particularly relevant for Amazon’s investors is the recent history. Just last September, the FTC secured a historic $2.5 billion settlement against Amazon over allegations that it had enrolled millions of consumers in its Prime program without their consent and made it deliberately difficult for them to cancel. A settlement of that size makes it clear what the FTC believes it can extract when it sets its sights on Amazon.

For the latest investigation, it provides a useful reference point for considering the worst-case scenario. If the FTC was able to secure $2.5 billion in penalties and refunds for the Prime enrollment issue, the potential downside from a misleading-advertisers complaint could be similar, or even larger, given the size and complexity of Amazon's advertising business.

Even for a company of Amazon's scale, that would be a significant amount of money, and it would come at a time when Amazon’s outgoings are already under the microscope.

A Worrying Near-Term Setup

From that perspective, this update from the FTC could hardly have come at a worse time for Amazon's stock. As we've covered recently, the company has been grappling with a free cash flow squeeze from its enormous AI capital expenditure commitments, a high-profile Blue Origin rocket explosion that set back its satellite ambitions, and a broader cooling in sentiment across mega-cap tech. Adding regulatory uncertainty to that mix is the kind of development that can keep a stock under pressure for longer than the underlying business deserves.

There’s also the risk that, while an eventual settlement could come this summer, it could just as easily turn into a drawn-out legal battle that dominates headlines for many quarters to come. Neither outcome is ideal for shareholders who have been waiting for the stock to find its footing.

The Long-Term Bull Case Hasn't Changed

Still, for those willing to look beyond the next few months, the long-term case for Amazon remains as strong as ever. AWS continues to grow at a remarkable pace and is increasingly central to the AI infrastructure buildout. The advertising business itself, the very thing now under scrutiny, is one of the fastest-growing high-margin revenue streams in the company. The deepening Anthropic relationship and the wave of analyst price targets sitting comfortably above $300 all point to a long-term picture that an FTC complaint, even a multi-billion-dollar one, does not materially change.

The current weakness is uncomfortable, no question, and the near term could get worse before it gets better. But Amazon has a long history of absorbing regulatory blows and compounding value over time. For those willing to pinch their noses in the near term, this weakness could be a gift in the long term.

These AI Stocks Have Insider Selling, But Buyers Still Have a Reason to Stay

Submitted by Thomas Hughes. Article Published: 6/23/2026.

Insiders are selling big tech stocks such as Seagate Technologies (NASDAQ: STX), Texas Instruments (NASDAQ: TXN), and Cloudflare (NYSE: NET), sending a signal to investors. The caveat is that this signal is contrarian, as their respective stocks are up solidly in the double digits, with triple-digit gains in some cases, driven by analyst upgrades and supported by institutional investors. The gains are underpinned by their respective strengths, which investors should buy into. Ultimately, it is AI—and the AI boom—that is driving their price action, and the boom is still intact. Summer price weakness would be a buying opportunity if it presents itself.

Seagate Technology: Making the Other Memory Critical for AI

Seagate Technology insiders aren't just selling shares; they are ramping up activity as of Q2 2026. The selling is broad-based and near historically high levels, but given the stock’s 575% trailing 12-month (TTM) increase, that is understandable. Insiders are locking in profits and repositioning portfolios, as they should given the opportunity.

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The opportunity, however, is far from played out, as Seagate is critical to AI. While DRAM and high-bandwidth memory (HBM) get all the attention, they are short-lived memory solutions used strictly for AI training and applications. Seagate makes the memory that permanently stores all the data. Its magnetic and flash applications don’t require power, enabling safe, cheap, long-lasting information storage.

Seagate Technology’s revenue and earnings growth reflect its importance to the industry. Revenue growth is accelerating, margins are widening, and strength is forecast to persist for at least the next five years. These trends, which include quarterly outperformance, have analysts in a bullish posture, forecasting fresh all-time highs in the high-end range as coverage, sentiment, and price targets improve.

The biggest risk is institutions, which own more than 90% of the stock and sold shares in early Q2. If this activity continues, STX will struggle to advance. The next visible catalyst is fiscal Q4 earnings, expected in late July, but results from other AI leaders, including NVIDIA (NASDAQ: NVDA), could prompt accumulation. A pullback in the stock price could likewise encourage them to buy shares again.

Texas Instruments: Vital at All Levels of the AI Stack

Texas Instruments is vital to AI at all levels of the stack because its analog products manage power, sense data, and connect components. The data center build-out is fueling business today, while automotive, industrial, and IoT markets should support growth over the long term. Insider selling looks similar to STX, as it is broad-based, ramping in Q2, and driven by historically high share prices.

Texas Instruments' 2026 results highlight the strength of its position. Revenue returned to growth in 2025 and has been accelerating sequentially as of mid-2026. Results include outperformance relative to analysts' forecasts and strong guidance, prompting a bullish stance. Looking ahead, TXN is expected to sustain modest growth and margin improvement over the coming years.

While the reported consensus as of late June lags price action, the stock is up more than 40% on a TTM basis, with Q2 revisions in the high-end range suggesting fresh highs later this year. The difference is that early Q2 institutional activity is bullish, pointing to a clearer path to higher prices.

Cloudflare: Front-Line Security for 20% of the Internet

Cloudflare is an AI-critical name because its platform acts as front-line security for approximately 20% of the Internet. Services include reverse proxying, which provides a barrier between Internet users and endpoint websites, and that is especially important today because of agentic AI. The rise of agentic AI drives an exponential increase in web traffic, heightening the need for security and underpinning Cloudflare’s business.

Insider selling is similar for this stock: broad-based, including key executives, though the pace appears to be slowing rather than accelerating. Other differences include the high 10% insider ownership, which is a key factor in insider selling habits; insiders still own a lot of the stock, and it is up significantly over the past few years, more than 500% at its peak.

Again, the offset is analysts and institutions. The consensus of 31 analysts is a Moderate Buy; there is a bullish bias within the data, coverage is increasing, sentiment is positive, and price targets are firming. Up nearly 70% on a TTM basis, the consensus estimate forecasts modest double-digit upside, while the high-end range is well above existing highs. Institutions, which had been selling in earlier quarters, reverted to accumulation in early Q2, limiting risk for investors. The catalyst will likely come with the July earnings report. The market expects another 30% revenue growth and will likely be pleasantly surprised.