Dear Members of the Lincoln Loyal,
We are writing to you today with a profound sense of gratitude. Simply put: your support is the engine behind Lincoln Square Media.
Your paid subscriptions and donations are the direct fuel for the sharp commentary and vital insights we publish on Substack and across social media. We are powered by your belief in our mission to bring together legendary strategists, scholars, and journalists alongside powerful new voices—all unified by a clear-eyed perspective on this critical moment.
As you know, half of America isn’t paying attention. That is why we launched the Lincoln Square Digital Blitz in January—a campaign to raise $500,000 to break through the noise. By targeting red states, swing states, and disengaged voters with short-form video and viral graphics, we are bypassing a compromised mainstream media to deliver the raw truth about the corruption and assault on our democracy. We cannot rely on traditional political leadership to build the digital ground game we need to battle the MAGA media machine. We have to build it ourselves.
This document is more than just a document—it is a direct progress report on the impact you have made with your investment in democracy.
In the fight against authoritarianism, we are deeply honored that you have chosen to partner with Lincoln Square Media. We respect that every pro-democracy organization has a different role to play, and we take your trust in our specific mission seriously.
To honor your backing, we commit to publishing this quarterly impact report. At the end of each period, we will clearly detail exactly how your funds are being deployed, the progress we’re achieving, and how your partnership is expanding our reach to disengaged Americans. When citizens are truly informed, they mobilize, rise, and take action against this fascist regime. Thank you for standing with us.
Your Support Amplified our Reach by 56% in the Past Six Months
Let’s take a look at what your investment in Lincoln Square’s Digital Blitz has made an impact on amplifying Americans with the facts over the past six months.
Thanks to you, our team is growing. Your funding enabled us to hire Henry, a brilliant Multimedia Journalist with over 15 years of experience in high-impact broadcast and editorial storytelling (joining us from WTNH and the New Haven Register). Henry has been working around the clock to turn complex news into compelling graphics and short-form videos. This content is a critical weapon in our arsenal, allowing us to reach disengaged Americans and break the conservative stranglehold on local news ecosystems.
With your donations and paid subscriptions, we’ve reached 137 million Americans since January. As a result of hiring Henry and your investment in our paid advertising our graphics and short-form video have been seen 300 million times, exposing the real impact of Trump’s policies on families. You’re helping us flood the digital zone with facts, change the national narrative, and ensure the truth reaches every corner of America where it matters most.
Your support has supercharged our digital ad performance. By expanding our paid advertising across social media, our digital team has been running sophisticated A/B tests and building highly precise audiences. The result? We’ve achieved a staggering click-through rate (CTR) of over 20%—that is 10 times higher than the industry average of 2%. This means more Americans are consuming and engaging with the truth compared to other political media organizations, ensuring that every dollar you invest in Lincoln Square stretches further and makes a massive impact.
You invested in grassroots advocacy, and it’s paying off. Meet Lincoln Square Action—our new tool designed to make contacting lawmakers effortless. Whether influencing major legislation or helping communities push back against local data centers, this platform gives everyday Americans a voice. Because you funded this launch, over 50,000 citizens have already taken action and forced their elected officials to listen since January.
What’s next with your continued support: We still need to expand our team by adding a multimedia journalist and a video editor. Their mission? Produce more engaging short-form video clips for Instagram, TikTok, and YouTube to break through the noise and deliver the facts to younger audiences. We have less than 130 days until the midterm elections, so we need to expand quickly.
Here’s a sample of the content that you helped us amplify with your support:
The impact of Lincoln Square Social Media Graphics:
Support from your paid subscription and donations helped us inform and mobilize 137 million Americans with these issues:
The impact of Trump policies on the economy. Reach: 15.0 million. Targeted to red states & flippable Congressional districts.
Trump’s disastrous and failed war in Iran. Reach: 12 million. Targeted to Trump voters/red states and flippable districts
Threats to our Constitutional Rights: Reach 11 million. Targeted to swing states, flippable districts.
The disastrous effect of Trump’s Tariffs on American farmers and families. Reach: 10.5 million. Targeted to red states and rural farming communities. especially parts of America with more soybean farmers.
Pushing back against data centers: Reach: 10.5 million. Targeted to communities where data centers are being planned.
The ongoing and self-dealing/corruption by this administration. Reach: 10.25 million. Targeted to red states, disengaged Americans and voters in swing districts.
The DOJ/Epstein Files Cover-Up. Reach: 9 million. Targeted to Trump voters, red districts, flippable districts.
The continued brutality by ICE agents. Reach: 6 million. Targeted to swing states, flippable districts and metro areas where many immigrants live.
Trump’s failed Reflecting Pool, 250th Celebration, & UFC Fight waste of Taxpayer funds: Reach: 5 million, targeted to swing states & districts.
Trump regime’s retribution campaign against enemies. Reach: 4 million. Targeted to disengaged Americans and voters in swing districts.
The blowback from DOGE cuts: Reach: 2.6 million. Targeted to red states, especially where there are federal employees and cattle ranchers (screwworm epidemic)
Our Pushback Is Working. Let’s Accelerate.
We refuse to let Trump’s authoritarian regime erode our constitutional rights or control the narrative. The administration is creating crisis after crisis—a desperate tactic to hold power—but their desperation is turning the tide against them. The content produced by Lincoln Square is working, but we must press the gas harder right now to build this resistance. We cannot slow down.
Your Investment in Direct, Grassroots Advocacy:
Your support allowed us to significantly boost our capacity to gain subscribers, raise more funds, and mobilize Americans to put direct pressure on lawmakers through Lincoln Square Action. Because of you, we can strengthen our fight leading to the mid-term elections and beyond.
Our new action & advocacy platform offers the tools that Substack lacks to let our followers take the next step in the fight:
One-click contact for lawmakers on key issues.
The ability to create and sign petitions.
Enhanced capacity for soliciting and acknowledging donors.
Better data collection on public sentiment.
The ability to collect city, state information on our subscribers so we can provide state-level tools to users to mobilize on key regional issues and elections.
Social media tool-kits designed for users to help disseminate content across their own social media networks.
This is our Generation’s Call: How An Additional Investment Directly Builds Our Capacity and Defends Democracy
Acting now, while it’s still possible, is far easier than trying to reclaim our democracy once it’s completely lost. Your support is vital to inform Americans and grow this opposition from the ground up.
We deeply appreciate your substantial investment through your current subscription or donation. But if you can do even more, we can accomplish more. If you can’t, we understand, and sincerely thank you for your ongoing support.
We don’t have billionaires backing us like the vast right-wing media machine. We are fighting their dark influence, and it’s going to take ALL of us to pitch in to inform and mobilize Americans. Fascism thrives in darkness!
Here’s an example of how your boosted investment can expand our reach and impact
$10: Targets 1,000 Americans with crucial information via paid ads.
$50: Funds a high-impact graphic to educate tens of thousands on the impact of the Trump regime’s policies on American families.
$100: Produces two short-form videos that expose and explain how the regime’s rhetoric actively erodes our democratic institutions.
$250: Directly supports the new and diverse voices who provide the compelling articles and commentary you value at Lincoln Square.
$500: Amplifies our best content (video, graphics) to 50,000 Americans through dedicated paid social media campaigns.
$1,000: Helps fund intern stipends—allowing full-time staff to focus on high-level strategy and cultivating the next generation of democracy defenders.
$2,500: Covers the bi-weekly pay for a multimedia journalist, to produce the graphics and tools to inform and mobilize our millions of Americans to rise up against the regime and close the gap on social media between the pro-democracy movement and the MAGA social media disinformation machine.
Today, we’re facing more damage to democracy and our national security with the continued threat of voter suppression, Trump’s self-dealing, and the unfinished war in Iran –giving us more ammunition and content to further grow the resistance to Trump and amplify the truth that MAGA Republicans are not interested in legislating on behalf of the American people. We are ready to strike now.
Every day, we wake up committed to bringing you critical news and commentary you need to be smarter at this moment while reaching our mission to wake Americans up with the facts. We’re asking you to help continue to make this work possible and become stronger because the future of our children, our grandchildren and our great nation are on the line. Together, in solidarity, we can defeat them.
We Need Your Help to Hit Our Monthly Goal by Midnight!
We are $25,300 shy of our monthly goal, and the deadline is midnight tonight. Your support right now will help directly fund these vital actions in July, and get us one step closer to our $500,000 campaign goal before August so that we can hit the gas harder going into the final months before the midterm elections.
Hire a video editor to ramp up short-form video distribution to activate and mobilize younger voters with the facts.
Kick off the Lincoln Square Social Media tool-kit to help amplify the graphics you see in this email with our digital street team.
Executing our strategic Summer ad-buy and creation of new fact-based graphics to amplify via social media ads to inform and mobilize Americans.
Please chip in any amount you can swing to ensure we don’t lose this momentum. If you can’t, we are still deeply grateful for your current support.
Thank you again for supporting our work and investing in democracy with Lincoln Square.
We are committed to communicating the good work your generous support makes possible. Because your investment is so important to us, you can expect to receive these quarterly impact reports without fail.
Sincerely,
Lincoln Square
Susan, Velda, Sam, Sean, Michael, Emma, Lou & Henry
As this report shows, your recent support has driven incredible, measurable results. But defending democracy isn’t a single moment—it’s an ongoing commitment. If you’ve already invested, thank you for making this work possible. If you have the means, please consider a one-time additional gift or a recurring donation to help us sustain this momentum. Every dollar keeps our digital ground game moving forward. Thank you for your unwavering trust.
If you can’t invest now, we’ll be launching our America 250: Campaign to Inform America, on July 4th.