As we head into Pride season, we think it’s important to discuss a question we get often: what can allies and supportive community members do during Pride? This time of the year is about more than celebration. It’s also about allies showing love and support to the LGBTQ+ adults and youth in their lives.

Our research shows that having just one accepting adult in their lives can lower an LGBTQ+ young person’s risk for suicide.

Allyship is more than a noun, it’s a commitment to action. The most important thing allies can do during Pride is to uplift young people by showing them that they matter and are seen exactly as they are.

In Trevor’s 2025 U.S. National Survey, LGBTQ+ young people reported their top ten actions adults can take to show support and “trusting that I know who I am” was number one on the list.

If you’re an ally, and want a helpful guide this Pride month, check out our blog and strengthen your allyship not only during June, but all year round.

Abercrombie & Fitch Proudly Supports The Trevor Project

For years, Abercrombie & Fitch has stood alongside The Trevor Project in support of LGBTQ+ young people, consistently uplifting and celebrating the community. The retailer’s 2026 gender-inclusive Pride Collection is a vibrant tribute to the joy, strength, and resilience of the LGBTQ+ community. The collection showcases Abercrombie’s ongoing dedication to uplifting and celebrating LGBTQ+ identities every day.

With this year’s contribution, Abercrombie & Fitch Co. and their incredible customers have helped raise more than $6.6 million in support of The Trevor Project throughout the history of our partnership. Thanks to Abercrombie & Fitch’s 2025 round-up campaign, trained Trevor counselors were able to spend countless hours providing care and connection to those who needed it most.

MADE FOR ALL: UNIQLO Invites Customers to Support LGBTQ+ Youth

Rooted in UNIQLO’s Made For All philosophy, UNIQLO is supporting The Trevor Project for a fourth year. Building on over $180,000 raised together, customers can donate at checkout in all U.S. stores this June, alongside UNIQLO’s $20,000 contribution for this year.

Support from individuals like you enables The Trevor Project to continue our work to end LGBTQ+ youth suicide through our crisis services as well as the development of resources and guides like these to promote education and allyship.