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Dear Partners and Allies-
What an incredible week! Tonight, we announced that more than 122 million people watched our convention live, 1.1 million people texted 30330 and there were 700,000 unique visits to our polling look up site, IWillVote.com, over the four nights!
In so many good ways, it was an “unconventional convention.” A Newsweek article ([link removed]) drew attention to the record levels of audience participation-- “no one could have predicted one result: the explosion of participation in caucuses, a vital element of the Party's operation.”
This convention, as they are meant to do, sharpened our choices and the contrasts between the two major parties and those who lead them and our country. We saw clearly Vice President Biden’s vision for the future - how he and Senator Harris will build our country back better.
So now that our exciting event is over, I’m sure you’re wondering, how do we keep the momentum going and leverage the power of our party moving forward?
Next week is the RNC Convention (August 24-27) and that Trump’s only strategy is to spread lies and fear. The DNC War Room is not having it. Which is why this evening the DNC War Room and the Biden campaign announced a slate of counter convention programming, during next week’s Republican National Convention, to remind Americans that Trump has really only delivered on one thing — a Chaos Presidency.
And we need your help. People are fired up after this convention! If you’re like me you even have distant relatives texting you about it. They want something to do now to help defeat Trump and we have it. Please invite your activists to join us this Sunday for a training on how to become a counter messager to the Republican convention.
Our week of programming will involve new television and digital ads, as well as, a host of briefings led by prominent leaders.
Yours in the Fight,
Mũthoni
DNC Best Practices Institute Presents:
How to Break Down Trump's Chaos, Lift Up Biden Harris 2020 and Spot Misinformation and Disinformation
"Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener...and the result is persuasion and sometimes action."
-Stanford Business School Professor Jennifer Aaker
Joe Biden and Kamala Harris need you to help tell their stories and to move your friends, family and as many other people as you can to an action--voting!
We will help you...
First, we will train you this Sunday on the ways you can storytell and amplify; then we'll share critical insight on the misinformation and disinformation that's trying to harm the election of Vice President Biden and Senator Harris and how to spot it.
When: This Sunday, August 23rd, 2:00 p.m. ET
REGISTER HERE ([link removed])
Following this training, the next day, you can start to use it! We will provide you with daily updates and themes for talking about how Trump has cost us American lives, jobs, and stability. As well as, easy to share portions of Vice President Biden's plans that you can use in your storytelling.
In fact, each day of the Republican convention, the DNC will focus on a separate crisis that Trump’s chaos has created or made worse. We will also release television and digital ads that you can share. And you'll see us holding Trump and Republican convention speakers accountable for any lies and misinformation, as we'll be fact checking in real time.
We want to be a resource to organizations like yours and provide tools and messaging to help present the facts and share real life stories. This RNC Counter Convention Message Toolkit ([link removed]) outlines the 5 steps that your organization can take to amplify the themes we’ll focus on next week via your constituents and partners, social media, newsletters, retweets, and more.
We look forward to having folks join us on Sunday and again next week!
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