Last month, Ayoreo leaders traveled to Italy to say how their forest is being razed for profit. Many uncontacted Ayoreo are fighting for their lives in the face of cattle ranchers. Will you stand in support of them?

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Darajidi Picanerai protests outside the headquarters of Italy's leather industry trade body in Milan

Dear Jack,

The uncontacted Ayoreo Totobiegosode people are fighting for their lives.

In Paraguay’s Chaco region, cattle ranchers are cutting deeper and deeper into the forest where the uncontacted Ayoreo Totobiegosode live. This is not empty land: it’s their home. It’s where they find food, water, medicine and shelter. It’s where they live, rejecting contact with outsiders.

If this forest is destroyed, the Ayoreo will be destroyed with it.

Take action now ([link removed])

For decades, relatives of the uncontacted Ayoreo, who share the same territory, have been asking the Paraguayan government to protect the land by recognizing the Indigenous people’s land ownership rights, in accordance with the law.

Instead, ranchers continue to invade – their bulldozers, fires and fences are a constant reminder of the damage they’re inflicting. The Inter-American Commission on Human Rights has already called on Paraguay to protect the Ayoreo Totobiegosode’s territory — but the destruction continues.

Stop the destruction ([link removed])

Last month, Ayoreo leaders traveled all the way to Italy – the biggest importer of Paraguayan leather – to seek support. They spoke to politicians, the media and even the Vatican. They explained that their forest is being razed for profit, and that the hides from cattle raised on their land are turned into leather used in the manufacture of car seats by some of Europe’s best-known brands, as well as luxury goods.

No handbag, belt or pair of shoes is worth the life of an Indigenous person.

As Ayoreo leader Porai Picanerai said: “If outsiders knew our people could die soon because of deforestation, they would not want to buy that leather.”

Act today ([link removed])

The Ayoreo’s visit had a huge impact inside Paraguay. Their demand is simple: they’re calling on the government to uphold the law and return their land – and keep out the colonizers and bulldozers who threaten their very survival.

Please act now, Jack. Ask the Paraguayan authorities to protect the Ayoreo Totobiegosode’s territory before it is too late.

I'll stand with the Ayoreo ([link removed])

The Ayoreo have fought for decades to keep their forest home alive. With your help, we can make sure their voices no longer go ignored. Thank you.

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