Dear John,
The last 15 months since Trump returned to the White House have been a living nightmare, and I shudder to think what he will do if Democrats don’t take back control of Congress in the midterms.
But despite Trump’s plummeting approval ratings, we’re facing a major uphill fight.
Extreme Republican gerrymandering has already snatched a net gain of 10 to 12 seats for Trump. And to win control of the Senate, Democrats need to gain four seats currently held by Republicans without losing any of their own — and nearly all of the key races are happening in states that Trump won in 2024, like Texas, North Carolina, and Alaska.
In other words, it’s not enough for Democrats to get out and vote. We need Trump voters to change their minds and vote blue.
That’s why I’m so thrilled about the latest voter persuasion videos we just tested.
Every day, the team at Inequality Media Civic Action is dreaming up videos aimed at convincing Trump voters that Republicans don’t deserve to stay in control of Congress — and after watching our latest videos, Trump voters moved in our direction by as much as 8 points!
That’s the kind of impact that could flip elections, and now we need to get these videos in front of as many voters in the key states as possible.
So I’m asking you today: Will you start a monthly donation to help educate the public and get these videos in front of as many voters as possible before the midterm elections?
Given how polarized we are as a nation these days, it’s nearly impossible to get people to change their minds about which party should be in charge.
But our latest videos are doing it.
By focusing on kitchen table issues like the cost of living and the impact of Trump’s “Big Ugly Bill” on everyday working people, we’re convincing voters across the spectrum that Trump’s policies are benefiting his rich friends over the rest of us — and that it’s time to throw the GOP bums out.
Friends, this is the most important midterm election in my lifetime. In fact, if we don’t win, it could be the last free and fair midterm election of my lifetime.
If that sounds like hyperbole, I’m afraid it’s not. We all need to do everything we can to stand up to Trump’s authoritarian rampage.
Our videos work. They change voters’ minds. We have the data to prove it. Now we need to raise enough money to get them in front of the tens of millions of people who need to see them before they vote.
So if you can, please start a monthly donation to help get these videos in front of as many people as possible and stop Donald Trump.
Thank you,
Robert Reich
Inequality Media Civic Action