Sports has become one of the hottest investment opportunities in the global market.

Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year on Sept.15 in Manhattan.

Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.

Asset Class is where capital and competition intersect. Request to attend for a chance to be in the room.