Dear John,
Part of what makes our work so effective, and the thing I love most about what we do, is the time we spend meeting and talking with young Texans across the state.
There’s this line from Rush: “All this machinery making modern music can still be open-hearted. Not so coldly charted, it's really just a question of your honesty.”
So much of modern politics is soul crushing. Formulaic TV ads, consultant-driven talking points, canned social media provocation… and everything else that money can buy and technology can produce.
But there’s a way to bypass all that and get back to the soul of self-government. It just requires spending time with people and listening to what they have to say.
Our volunteers (and I’m one of them) meet people where they are, on college campuses, at concerts, in clubs, outside of churches and have open, honest conversations with them about what’s happening in our country and what it will take to make it better.
That’s the open-hearted approach that builds trust and ensures that we can register new voters, confirm registrations for existing ones and — in all cases — personally stay in touch to ensure that they vote.
That last part is key. When I say we personally stay in touch, that means the volunteer who met that young student on campus is the one to text or call them to share important voting information and to encourage them to vote until their ballot is cast.
We took young voter turnout from 37% to 79% in 2024 by taking this open-hearted approach, by treating people as humans instead of numbers and by doing the work that works.
Thank you,
Beto
