We never wanted to have to send you this email, John, but last night, we fell short of our critical back-to-school match goal.
We can't accept that. We know all too well the human toll of gun violence – it's the lives of our children and loved ones. And we can't bear the thought that more children could be at risk because we didn't have enough resources to protect them. We refuse to start the school year knowing we could have done more to keep them safe but didn't have the funding.
That's why we must raise the $19,774 we fell short by last night, and a group of generous donors has agreed to TRIPLE every gift before midnight tonight. We wouldn't ask you again if this wasn't so important, but we simply can't move forward without your donation right now.
Can we count on you to give now, in the next 14 hours, to have your gift go three times as far so we can make up our shortfall and protect more children from gun violence this school year?
We know our programs save lives – they have already helped avert multiple school shooting threats. That's why, as children head back to school across the country, we simply can't fall short of our match goal. These first few weeks of school are critical for laying the groundwork that could prevent the next Sandy Hook, Parkland or Highlands Ranch tragedy – but to do this work, we have to secure every dollar of this match and close our fundraising gap.
Thank you for stepping up in this critical moment. You aren't just helping us save lives, but honoring our loved ones' lives, too. And we can never fully express how grateful we are for that.
Sandy Hook Promise