CAMPAIGNS
This week the government put forward a proposal to require digital election material to explicitly show who is promoting it and on whose behalf - also known as a ‘digital imprint’.
Full Fact has been campaigning for the introduction of digital imprints for a long time, and we thank the hundreds of you who shared our calls via email and social media.
All voters should know who is targeting them online and who is paying for it. This sort of transparency is crucial for elections in a democracy.
We said before the last election that these changes were urgent, and that is still true now. Our votes were left unprotected in 2019, but local elections are planned for next spring. The government must act quickly following the consultation to ensure our democracy is properly protected.
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