Photograph of two lions resting on dry, reddish soil with sparse vegetation, used for a wildlife conservation campaign. Text overlays include

Dear John,

Did you know, if you donate today, your donation to our Save Kenya’s Lions appeal will be DOUBLED – at no extra cost to you?!

DOUBLE YOUR DONATION FOR LIONS

Photograph of a lion cub partially obscured by green foliage, showcasing its focused gaze and detailed fur texture. The natural setting highlights the animal's camouflage and alertness within its habitat.

When you donate, YOU can have twice the impact. But hurry, there’s only two days left of our special ‘double your donation’ appeal.

Thanks to everyone who has donated so far, we’ve raised over 46% of our £100,000 target, but YOU could help us reach our goal!

We're almost at the halfway point! Please donate today!

£46,640

DONATE NOW

PLEASE HELP TODAY

We’re calling on everyone who loves lions to help. You’ll fund vital conservation which could make a LION-SIZE difference! With fewer than 25,000 lions left in the wild, and numbers still falling, Africa’s lions urgently need YOU.

Photograph of three lions resting in dry grassland with sparse trees and a mountain in the background, capturing a natural wildlife scene. Lions are positioned with two lying down and one standing, highlighting their alertness and social behavior in a savanna environment.

Did you know these majestic, complex big cats have been around for up to two million years? We can’t be the generation that lets this mighty symbol of Africa go extinct! Please stand up for lions now, to give these mighty apex predators a future in the wild.

PLEASE DONATE NOW

What will you say, when the next generation asks why we let the lion go extinct? We can’t stand by and do nothing! Don’t miss our heartrending new short film ⬇️

Photograph of two adult lions and one lion cub drinking water from a shallow body of water in a natural, green landscape. Lions are positioned close together, facing forward with reflections visible in water, and a red play button with text

Will future generations have to ask if lions were ever real? What will we tell them if the lion’s roar vanishes into the night? We can’t let this happen!

GIVE A GIFT FOR LIONS

Photograph of a lioness and her cub resting on the ground in a natural grassy habitat with green foliage in the background. The lioness appears alert while the cub lies close by, both showing calm and relaxed expressions.

That you helped lions find their voice again? That you were there for them when it still mattered?

And don’t forget, when you donate now, your donation will be DOUBLED. You can have twice the impact for the beautiful, powerful lions you love.

DOUBLE MY DONATION

The lion’s future depends on us all. Together, let’s save Kenya’s iconic lion, the potent symbol of this exceptional African nation – our charity’s homeland, where Elsa the lion returned to the wild.

And remember, any donation made through our Earth Raise appeal, before midday Wednesday 29 April will be doubled, until we reach our target of £100,000.

Thank you for your lion-size support. It’s so good to know you love lions as much as we do! 🦁

From your friends at Born Free

ADOPT | DONATE | SHOP

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MAKE A LION-SIZE DIFFERENCE!

PLEASE HELP TODAY

What will we tell our children?

Will you tell them you stood up for lions?

ADOPT | DONATE | SHOP