Photograph of two lion cubs facing each other in a grassy field, used to promote wildlife conservation with text

Dear John,

In case you haven’t heard, this week there’s a fantastic opportunity to DOUBLE your donation to save lions from extinction.

Our appeal to Protect the Pride, hosted by Earth Raise, aims to raise £100,000 to keep these iconic animals safe. With fewer than 25,000 left in the wild, and numbers still falling, Africa’s lions urgently need your help.

HELP SAVE AFRICA'S LIONS

Today lions are at real risk of extinction. Could this be their last roar? We can’t let this happen! We urge everyone who loves lions to help. And for one week only, every pound you donate will be matched, making your generosity go twice as far.

Can you help us reach our lion-sized target of £100,000?

DOUBLE YOUR DONATION

Photograph of a lioness facing forward with a focused expression, set against a blurred natural background of dry foliage and earth tones. The image highlights the lioness's detailed facial features, including her amber eyes, rounded ears, and tawny fur with darker markings around the mouth and nose.

Like you, we believe every lion matters. So, we’d like to introduce you to a stunning young lioness, with a shocking true story.

Three years ago, Sahara was just a cub when found with a deadly arrow piercing her right hind leg, in Meru National Park, Kenya. Sadly, ‘conflict’ with local people can be a big problem, as farmers try to protect their livestock from attack.

Photograph showing two people wearing blue gloves removing the arrow from Sahara's leg and treating the wound. One person holds the leg steady while the other appears to be cleaning or stitching the injury, with grass and soil visible around.

Our team fought to save Sahara’s life, with a Kenya Wildlife Service vet. She was sedated, the sharp arrow removed, and the deep wound treated.

Our team then kept a watchful eye on her recovery. But that’s just the start of Sahara’s story.

Late last year, Sahara was spotted with her very own family of cubs – her first litter. This remarkable lioness is doing her best to boost Meru’s lion population! If we can protect lions, they CAN recover.

Photograph of a lioness standing protectively over two young cubs in a natural, dry grassland environment. The lioness appears alert and watchful, while the cubs are positioned close to her legs, highlighting a family bond and protective behaviour.

DONATE TO SAVE MORE LIONS

Photograph of a lioness grooming a young lion cub by licking its head with a visible purple tongue. The scene captures a close-up of the animals in a natural, grassy environment with blurred background elements.

🦁 Help Sahara keep her family safe
🦁 Rescue other lions when speared or caught in snares
🦁 Help stop conflict and support lion conservation
🦁 Fund practical solutions to help farmers protect livestock
🦁 Help local people peacefully coexist with lions

And don’t forget, if you donate NOW, your gift will be doubled. So YOU will have twice the impact.

DONATE NOW

Your gift will make the difference – you could help save lions like Sahara.

From your grateful friends at Born Free

ADOPT | DONATE | SHOP

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CAN YOU HELP SAVE LIONS?

Sahara’s Story

Your donation today could:

ADOPT | DONATE | SHOP