Photograph of a lioness and cub lying on grass, used for a wildlife conservation campaign encouraging donations with a

Hello John,

From now until midday Wednesday 29 April, your donation will be DOUBLED. So, when you donate to save the iconic symbol of Born Free, you’ll have TWICE the impact.

Every online donation to save lions from extinction, made via our Earth Raise page, will be doubled. For one week only, your donation will be worth twice as much, thanks to match-funding from generous Born Free supporters and the Reed Foundation. Now, that’s something to roar about!

DOUBLE MY DONATION

Like us, are you spellbound by the mesmerising beauty and power of the lion? Our charity wants to raise £100,000 in the next seven days to keep these iconic animals safe, in our heartland of Meru National Park, Kenya.

Your gift will help unlock match-funding – so every £20 you donate will be worth £40, to help protect lions, and help them coexist with local people.

Photograph of a male lion standing in tall dry grass under a clear blue sky. The lion's mane is dark and full, and the scene captures a natural wildlife habitat.

PLEASE DONATE NOW

As human populations rapidly grow in Kenya, more land is used for settlements and farms. Lions increasingly come into contact with people, which can lead to conflict. This can be deadly.

Photograph of a lioness lying on green grass with dense bushes in background. The lioness faces forward with a calm expression, showcasing light brown fur and prominent ears.

With less wild prey available, hungry lions can attack livestock. Angry owners, desperate to protect their livelihoods, may retaliate. Lions can:

🦁 Be brutally speared

🦁 Be poisoned, by eating a cow carcass laced with toxic pesticide

🦁 Suffer horrific injuries in lethal wire snares

Tragically, this can lead to slow, agonising deaths. Please, help us stop this.

DOUBLE MY DONATION

Three Born Free staff members working on a boma and improving the wire fencing.

Born Free works with communities in Kenya to deploy innovative and effective solutions to conflict. With your support, our team can remove snares, reinforce enclosures to keep livestock safe, and use flashing lights to deter lions. These simple strategies could benefit lions and people alike.

But don’t delay!

Today and for the next seven days only, your donation could help save lions AND be worth TWICE as much! Your generous donation could reduce conflict and help this iconic species peacefully coexist with local communities in Kenya.

Every single lion matters, don’t you agree?! Donate today to double your donation. You could help save lions and secure their future.

DONATE TODAY

From, your lion-loving friends at Born Free

ADOPT | DONATE | SHOP

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DOUBLE YOUR DONATIONS!

The Problem

The Solution

But don’t delay!

ADOPT | DONATE | SHOP