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Date: 30th August 2019

Precious Life launch major March for Their Lives billboard campaign across Northern Ireland

Precious Life this week commenced a major new Billboard Campaign in Northern Ireland in the run-up to the March for Their Lives taking place in Belfast City Centre on Saturday 7 September.

The new advertising campaign features mobile billboard trucks, which will travel the length and breadth of Northern Ireland in the two weeks running up to the March. So far, the trucks have been spotted in Belfast, Lisburn, Moira, Derry and Coleraine. This week, the trucks will travel to the remaining towns and cities of the North.

In addition to the mobile billboards, Precious Life have launched static billboards in a range of locations in Belfast and Newry. The Billboards have been positioned at city centre, outbound and inbound locations in order to gain maximum exposure and attract attention from commuters at busy areas. With one full week of advertising to go, the Billboards have already had a great response from the public, with loads of commuters showing their support and sending us in their photos!

Bernadette Smyth of Precious Life spoke at the launch of the new advertising campaign: “This campaign is crucial in order to galvanise awareness and support for this major March. The goal of this March will be to mobilise, motivate and organise opposition to Westminster’s horrific abortion law and to lobby our elected representatives to get back into Stormont to stop this cruel and extreme law."

Bernadette Smyth said the March is gaining support from across the traditional political and religious divide in Northern Ireland. "We're expecting thousands of people, from every tradition, to attend the March because people are outraged that the parliament at Westminster has hijacked the democratic process and sought to impose abortion on the people of Northern Ireland,” said Ms Smyth.

Ms Smyth said that she had seen determined opposition to the measure in staunchly nationalist areas such as West Belfast and South Tyrone where Sinn Féín voters were appalled that the party was inviting British direct rule, and equally staunch resistance from Unionist communities which had long agreed that abortion should remain a devolved issue.

The March for Their Lives will hear from a number of speakers, including Baroness Nuala O'Loan, a member of the House of Lords who has strongly opposed the move to impose abortion. More than 15,000 people signed a letter co-authored by Baroness O'Loan last month which noted that the last vote taken by the Northern Assembly on the issue had rejected abortion legislation, and which expressed shock that "the Government has dropped their long-standing policy of neutrality on abortion and respect for devolution."

The March will begin at 2pm at Belfast's Custom House Square next Saturday, September 7th.

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