Did you see our note about the historic advertising investments our campaign is making?
It’s the largest general election ad buy a presidential candidate has ever made. Even bigger than what Trump and the RNC have planned. But we have to be honest:
This plan is really ambitious -- it allows us to reach voters in 15 key battleground states and turnout supporters across the country, but we don’t quite have the resources we need to make this plan a reality.
We’re able to plan on making such a huge investment -- even though it’s a risk -- because our grassroots donors have never let us down yet. And after being outraised by Trump last month, we’re counting on a huge surge of grassroots donations today, to make sure we have the funds we need to keep our ads on the air and run the rest of our critical campaign operations.
We can’t afford to fall behind today. So we’re asking folks like you who haven’t chipped in yet to contribute $5 or whatever you can afford right now. Can we count on you to make sure we can keep funding the organizing and outreach programs we need to win?
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We all know that the fight to beat Donald Trump, and this battle for the soul of our nation, hasn’t been an easy one. We can only win if we fight hard, and sometimes that means taking risks.
We’re confident that making sure as many people as possible see our ads -- contrasting Joe’s leadership with Donald Trump’s failures -- will be key to winning in November. But we also have to hire organizers, empower volunteers, and keep growing every other part of our campaign, too.
That’s why making your very first donation to fuel our campaign today will make a real difference in our fight to elect Joe and defeat Trump. So will you chip in whatever amount makes sense for your budget right now?
Thanks for all you do,
Joe Biden HQ
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