Dear John, This past weekend, I sent you the important email below about our $200,000 Matching Gift Challenge. Have you had the chance to read it yet? You have the chance to make twice the impact to help advance research and to provide care and support that is urgently needed by the millions of people impacted by Alzheimer's disease. But please hurry — this opportunity ends September 15. John, will you rise to the challenge? Please make your gift now, while it can double in impact. As always, thank you for being a part of our community. Together, we remain committed to our mission of leading the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Sunday, August 9, 2020 To: John xxxxxx Subject: John, ready to have 2X the impact?

Here's how you can make TWICE the difference.

Dear John, Alzheimer's disease has impacted millions of lives. You've taken a stand in the fight against Alzheimer's, and I'm so grateful for your support. Today, I encourage you to honor a loved one, friend or anyone impacted by Alzheimer's by making a gift that can be doubled in impact during our $200,000 Matching Gift Challenge. Your gift can be matched, up to a total of $200,000, thanks to a generous donor who wishes to remain anonymous. Their incredible gift will support the Global Innovation Fund to accelerate and expand promising Alzheimer's research. When you make a donation before September 15, your gift can go twice as far and help to provide care and support to people affected by Alzheimer's and advance critical research. Please make your first gift today. Your generosity will help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. You, and friends like you, fuel our work through your support in the fight to end Alzheimer's. Don't let this $200,000 Matching Gift Challenge end without making a difference. Please make your best gift now to ensure your support can be doubled in impact: Your gift of $16 can become $32. Your gift of $30 can become $60. Your gift of $50 can be worth $100. This is a great time to show your support, while your gift can be matched. But please hurry; this incredible opportunity ends on September 15, which will be here before we know it. Thank you for joining the fight to end Alzheimer's today. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Those impacted by Alzheimer's may need additional support due to the COVID-19 pandemic. Please share our 24/7 Helpline (800.272.3900) with your friends and family. Know that we are here for you and them, and we hope you will stand with us today, when your generous gift can go twice as far.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.