From Truth to Power Team <[email protected]>
Subject How the pandemic has changed campaigning
Date August 11, 2020 12:01 AM
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John,

As you know, Truth to Power has already helped so many of our candidates win their primaries: Jamaal Bowman, Mondaire Jones, Ritchie Torres, Candace Valenzuela, Michelle De La Isla, Beth Doglio, and Hiral Tipirneni, just to start.

Winning those races wasn't easy. At a time when social distancing has made traditional campaigning difficult, we've had to adapt. Each of our victories has been possible only because our candidates made significant investments in remote organizing and digital outreach tools.

John, we need your help to keep those investments going. To guide all 15 of our Truth to Power candidates to victory in November, we need your support today.

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To campaign effectively in an age of social distancing, we need to help our endorsed candidates build remote and digital organizing networks, host more virtual events, and better leverage digital tools to reach voters (such as running digital ads, promoting content on social media, hosting livestreams and video events, and sending emails just like this one).

But all of these forms of campaigning -- all of the tools that make them possible -- require pretty substantial investments. Digital advertising helps us reach voters who we might not be able to talk to otherwise, but every digital ad costs money to run. Video conferencing platforms make it easy for our candidates to host virtual events, but those platforms have subscription fees. Even sending emails has a cost -- as email lists grow, the platforms our candidates use to send out emails become more expensive to maintain.

Through Election Day, we're going to help our candidates reach as many voters as they can in as many ways as they can, using all of the tools we have available to us. But to keep that going for all 15 of our candidates over the next several weeks, we need your help.

As a movement that is 100% funded by the grassroots, we rely on people like you giving whatever you can to make that work possible. Will you make a gift today so we can continue investing in our 15 Truth to Power candidates?

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Thanks!

Truth to Power Team

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