The Parity Project - Plans & Progress Report April 8, 2026

A simple process can make the LP equal to the Democrats and Republicans!
* Increase the Libertarian Party's visibility.
* Use that visibility to locate Americans who already self-identify as libertarians.
* Recruit those libertarians to help you expand LP visibility even further.
It's working!

In just a few days of low-cost testing, we have...
* Increased our visibility, making 82,285 impressions on 27,550 unique individuals!
* Recruited 327 new people to our database!

Think about what this means. We made contact with nearly 30,000 people we may never have reached before. And now 327 of them are making common cause with us.
These are new supporters!
But it gets better. We accomplished this at a cost of a little under $1,400. Better yet, the response rate of those we reached was over 1%. When we were doing direct mail prospecting back in the Project Archimedes days, we could make good progress with a response rate half of that.

[link removed] Want to help us achieve more progress? Donate to support our Parity Project efforts today! >>>
Of course, those responses came with checks, but direct mail costs a lot more, too!
Now we're about to do even more!
We ended up spending $1,000 on our best-performing ad. Now we're spending another $2,000!
And we're just getting started. The audience we're targeting has more than 700,000 people, and we've reached fewer than 30,000 of them so far. We need your help to contact the full audience. Your contributions determine our budget for this project. Help make it happen!
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[link removed] If you're not a dues-paying member, please join today.
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[link removed] If you haven't started a monthly pledge, please do so. It's our most reliable source of funds.
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[link removed] If you're already a member or monthly pledger, but want to do more, please make a one-time donation. Any contribution from $5 to the legal limit of $44,300 will be put to good use.

We can equalize with the Democrats and Republicans; we just need to invest the money and do the work. Please support this effort.



We can't make these strides without you. Follow our socials below, share our content, and make a donation today to fuel more wins!

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In Liberty,

Perry Willis
Parity Project

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