Ikea's cheap chairs come at a lethal price: A shocking investigation
reveals that beautiful, biodiverse forests in Ukraine are being illegally
slashed to the ground to produce "sustainable" furniture for the Swedish
giant.

As the world's largest wood buyer, Ikea must do better. Add your name to
push the company into forest-saving action! [ [link removed] ]Take Action!


[ [link removed] ] Sign the petition 

   
John, have you heard about Ikea's latest scandal?

A new investigation shows the Swedish furniture giant's relentless demand
for cheap wood is destroying the habitat of lynx and brown bears. Some of
Ikea's best-selling chairs have been traced to illegal logging in
Ukraine's ancient Carpathian forest, one of the last sanctuaries for these
and other endangered species.

Ikea responded by promising to investigate the timber companies
responsible. But you and I both know that's not enough.

The problem isn't with a single supplier -- it's with Ikea's never-ending
pursuit of fast furniture at the expense of our planet and climate. Until
it radically overhauls its wood sourcing policy, forests in Ukraine and
beyond will never be truly safe. 

That's why you and I need to seize this moment to force Ikea into action.

[ [link removed] ]Add your name: Tell Ikea cheap chairs aren't worth the destruction of
our forests!

Ikea is the biggest wood consumer in the world, tearing through our
forests at the rate of one tree per second -- and growing. Its impact on
the planet is so huge, it can even be seen from space.

Yet it exerts little oversight over its timber empire, which stretches far
beyond Sweden to Russia and eastern Europe. Instead, it relies on
certifiers from the international Forest Stewardship Council (FSC) to slap
a "sustainable" label on the wood it uses.

It’s not sustainable -- it’s rampant corporate greed. In the short term,
Ikea must conduct an independent investigation of all of its timber
suppliers in high-risk countries such as Ukraine, Belarus and Russia, and
demand reform of the FSC to ensure its certified wood truly is
sustainable. In the long term, it must set ambitious targets for phasing
out wood from natural forests -- and eventually, for eliminating the use
of virgin wood altogether.

How far this notorious profit hoarder is willing to go depends on how much
public pressure we can put on it. And that depends on you,
John.

[ [link removed] ]Tell Ikea to stop supporting deforestation!

I know I can count on SumOfUs members like you to defend our forests from
profit-hungry corporations. Just recently, after months of ongoing
pressure, you forced Pepsi to overhaul its palm oil sourcing policy and
prevent rainforests from being destroyed for Doritos and other snacks.
Hundreds of thousands of you helped start a shareholder revolution at Yum!
Brands -- owner of Pizza Hut and KFC -- when its bosses failed to take
deforestation seriously.

Now you and I have the opportunity to tackle the destruction happening in
our own backyard. With your help, Ikea will finally see the forest for the
trees -- and put animals, people and our planet over its furniture
profits.



[ [link removed] ] Sign the petition 



Thanks for all that you do,
Fatah and the team at SumOfUs


More information:

[ [link removed] ]Flatpacked Forests, Earthsight, 23 June 2020
[ [link removed] ]From Chainsaw to Chair – IKEA’s illegally sourced furniture, Channel 4,
23 June 2020
[ [link removed] ]Ikea using illegally sourced wood from Ukraine, campaigners say,
Mongabay, 29 June 2020
 

 

 

SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep SumOfUs strong by chipping in $3. [link removed]