The Alcohol Policy Resource Center at Prevention First provides training, education, resources, and tools on evidence-based alcohol policy strategies to municipalities, local officials, law enforcement, and community coalitions focused on underage drinking in communities throughout Illinois. Mission Helping communities reduce underage drinking and alcohol misuse. Goal To reduce alcohol use among those who are 12-25 years old in communities throughout Illinois. APRC Webinar: Alcohol Advertising Effects on Adolescents Alisa Padon, PhD Tuesday, August 18, 2020 2:00 PM - 3:00 PM This webinar will review some of the background, theory, and research on the appeal of alcohol advertising to adolescents and the effects of ad exposure on underage alcohol use. Register here. Dr. Alisa Padon is a Research Scientist at the Public Health Institute. Her research focuses on the impact of policies and marketing of alcohol, tobacco, cannabis and sugar-sweetened beverages on public health and youth, examining the intersection between the unique vulnerabilities of youth and the psychosocial and neurocognitive appeals and techniques used in marketing. She earned her masters’ degree in biomedical ethics at the University of Pennsylvania, her doctorate in public health at the Johns Hopkins Bloomberg School of Public Health, and she completed her post-doctoral work at the Annenberg School for Communication Tobacco Center of Regulatory Science at the University of Pennsylvania. Alcohol Advertising Restrictions Children and adolescents regularly view alcohol advertisements in their environment. These advertisements come all forms. Youth view them online, on television, and out in public. Typically, alcohol advertisements are lacking or altogether missing any information on the risks associated with alcohol consumption. Alcohol advertising restrictions reduce the exposure of children and adolescents to alcohol advertising that promotes unrealistic messages about alcohol use. Restrictions on alcohol advertising include any policies that limit advertising of alcoholic beverages such as limits on location and placement of messages. For more information, the APRC has tips for community coalitions on How to Pass a Successful Ordinance as well as a Directory of Advertising Restriction Ordinances. Featured Resource Reducing Social Access through Social Host Ordinances Social Access is when youth obtain alcohol at parties, from their parents (with or without permission), or from a friend/sibling. Being a parent is hard work. COVID-19 has added another layer of difficulty to parenting. Some parents don’t realize that when they provide alcohol or allow an underage drinking party, they are actually doing more harm than good. Not only does it increase negative risks it creates a perception of direct approval for drinking. This perception is then carried over to times when the parent is not around. There is also a myth that if parents teach their children to drink, they will be responsible and safe. "Adolescents who attend parties where parents supply alcohol are at increased risk for heavy episodic drinking, alcohol-related problems, and drinking and driving." (Source: Providing Alcohol for Underage Youth: What Messages Should We Be Sending Parents? Journal of Studies on Alcohol and Drugs/July 2014 Ovgu Kaynak, Ph.D., Ken C. Winters, Ph. D., John Cacciola, Ph. D., Kimberly C. Kirby, Ph. D., and Amelia M. Arria, Ph. D.) According to the 2018 Illinois Youth Survey, 55% of Illinois 12th graders said they would never get caught by their parents if they went to a party where alcohol was served. Illinois has Social Host Liability Laws. In addition, local governments can implement Social Host Ordinances. Social Host Ordinances work to reduce social access because they hold the host accountable while providing cost recovery fines. The APRC is here to help with your Social Host efforts on many different levels. If you would like Technical Assistance or a comprehensive Social Host Ordinance review please contact the APRC. The APRC at Prevention First would love to hear from you! If there is an Alcohol Policy or Prevention topic you would like more information on, please contact Jody Heavilin at [email protected]. Alcohol Policy Resource Center [link removed] Funded in whole or in part by the Illinois Department of Human Services, Division of Substance Use Prevention and Recovery through a grant from the Substance Abuse and Mental Health Services Administration. ‌ Prevention First | 2800 Montvale Drive, Springfield, IL 62704 Unsubscribe [email protected] Update Profile | About our service provider Sent by [email protected] powered by Try email marketing for free today!