Dear Friend,

Deadly violence in schools is on the rise, and quite often, such violent behavior begins with cruelty to animals. The link between animal abuse and cruelty to other humans is well documented among experts. PETA is taking action to prevent violence in schools, and you can help.

We've formed a groundbreaking new partnership with a school district in the Deep South to launch a first-of-its-kind program—PETA's Compassionate Library Project. We must raise $15,000 by August 31 to provide 50 classrooms with books featuring humane education messages, and we need you to donate in order to make an immediate impact in these schools.

Kids learn many of their core values in the classroom. The violence epidemic affects everyone—humans and animals alike—and giving before the deadline will help us provide educators with the tools that they need to spread the message of kindness and compassion when it's needed most: during children's early developmental stages.

Your gift before our August 31 deadline will help us get books into classrooms for the beginning of the fall semester.

Thank you for taking a stand against violence—your support will help hundreds of children year after year grow into compassionate individuals.

Kind regards,

Ingrid E. Newkirk
President

P.S. If you're unable to donate today, please consider forwarding this e-mail to a friend or sharing PETA.org/KindBooks on your social media.