Hi John!

We know you’re busy, so we’ll get straight to the point. The data team here at Cartwright HQ has done the math, and to reach our End-Of-Month fundraising goal by tonight at midnight, we need you to chip in $10. Our full analysis is below:

Fundraising Analysis
Name: John xxxxxx
Email: [email protected]
Zip Code: xxxxxx
Last Donation: No Donation Yet!
Contribution needed to meet End-Of-Month Goal: $10

This is Matt’s first deadline since going live with his new ads, which is why we’ve done the math to make sure he doesn’t fall short.

So, John, will you step up and contribute the $10 we need to reach Matt’s critical goal?

YES! I will donate $10 so Matt can reach his goal

Actually, I will donate a little extra to cover those who might not be able to contribute or miss this email

Thanks a ton,

— Data Team @ Cartwright HQ