I need to level with you:

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Hi John, Liz here — Lucy’s finance director. I’ll keep this short. I’m reaching out to ask you to chip in before tomorrow’s deadline.

As you may have heard, the summer months are a notoriously difficult time to fundraise on campaigns. Some folks call it the “summer slump.” Our team has been hustling to try to avoid this problem, and a big part of how we planned to do that was with grassroots support from folks like you.

But I need to level with you: With tomorrow’s deadline quickly approaching, we’re still short of where we need to be.

Could you make a donation right now to help us close the gap? We need a lot of people chip in today if we’re going to reach this important goal, and anything you can give will go a long way.

Falling short now is not an option. To run the kind of campaign it will take to win, it will take all of us doing our part to support Lucy.

Thanks for your support!

Liz Post
Finance Director

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